Let the fun begin!
The 2019 PGA Merchandise Show kicked off yesterday at the Orange County Convention Center with a memorable patriotic theme, as PGA President Suzy Whaley and PGA CEO Seth Waugh opened the MAJOR of Golf Business alongside military veterans and PGA HOPE coaches from around the country.
PGA Professionals, retailers and industry leaders in attendance poured into the nearly 10 miles of aisles and one million square feet of interactive exhibition space on the PGA Show floor. There, they sourced the newest merchandise; took advantage of an expanded PGA Education Conference featuring more than 50 unique seminars and classes; tested the latest equipment at the Equipment Test Center sponsored by Insane Impact; heard proven best practices; networked among peers and worked to evolve the business of golf.
“As a coach, I’m always excited to come to the PGA Merchandise Show to check out the latest training aids,” says Cathy Kim, PGA Teaching Professional at TPC Summerlin in Las Vegas, Nevada. “But the best part of attending is reconnecting with friends and fellow PGA Professionals, meeting new people and staying up on trends in the game. This is the best place to do all of that.”
Hundreds of new products from 1,000 leading companies signaled the start to the 2019 golf business cycle, with numerous current and former tour professionals and personalities appearing on the PGA Show, including Nancy Lopez, Annika Sorenstam, Lexi Thompson, Greg Norman, Brooke Henderson, John Daly, Al Geiberger, Brad Faxon, Bobby Clampett, actor John O’Hurley and many others. Visit PGAShowNews.com or the PGA Show mobile app for times and booth numbers of each celebrity appearance throughout the week.
A busy schedule of special presentations on the PGA Forum Stage presented by OMEGA also marked Wednesday’s opening day. The aforementioned Annika Sorenstam, who amassed 93 worldwide wins and 10 major championships before being elected to the Hall of Fame in 2003, joined Whaley and LPGA Chief Teaching Officer Nancy Henderson for “The Future of Coaching,” which was one of seven informative seminars on the stage throughout the day.
More than 75 golf fitness, sports performance and instruction companies began showcasing their newest products to attendees, and a full schedule of complimentary education sessions on the Golf Fitness, Wellness & Instruction stage of the 2019 PGA Merchandise Show, presented in partnership with the Titleist Performance Institute, was a popular place to be on Wednesday. The stage is located in the 1000 aisle on the PGA Show Floor, and consultative appointments are also available to help you find a way to integrate fitness into your golf business.
Other can’t-miss stops on the PGA Show floor – in addition to the 1,000 exhibiting companies and brands – include the Equipment Test Center sponsored by Insane Impact adjacent to the Equipment Hall; the New Product Zone sponsored by Chippo Golf, where attendees can examine hundreds of new products being introduced at the 2019 PGA Show; the Golf Travel Pavilion in the 3200 to 3600 aisles on the PGA Show floor; the Inventors Spotlight, where new innovations are displayed; and the new Golf Facility Innovation Center featuring PepsiCo, a 2,500-square-foot simulated golf shop located the main entrance to the PGA Show floor that will host demonstrations each day.