AGM Product Preview and Reception Brings Together Hundreds of Members and Vendors

Following a full day of educational seminars, meetings and awards ceremonies at the AGM Retail Conference, the AGM held its annual Product Preview and Reception on Tuesday night, giving members a sneak peak at some of the collections on display this week at the PGA Merchandise Show.

More than 70 AGM vendor partners showed a sampling of what they will offer for fall 2019 – everyone from industry veterans like Antigua Sportswear, Imperial Headwear and Greg Norman Collection, to more recent additions like Foray Golf, a women’s brand that entered the golf industry in 2017.

“This is a great way to get visibility and meet one on one with people in the industry,” said Foray founder Andrea Ashton. “It’s also a great place to meet other vendors and create collaborations.”

The AGM Product Preview and Reception was also a good place to write business, according to Jimmy Glass, Director of Golf at Martin Dingman, a high-end shoe company that opened some new accounts during the first 30 minutes of the event. “It’s a place for us to be exposed to those in the golf industry who are merchants,” Glass said. “We see people at the AGM event that we don’t normally see in person.”

The accessories category was also well represented, including YRI Custom Designs, a Portsmouth, New Hampshire-based company that makes belts, tote bags and a number of other leather items. Brand manager Eric Anderson noted the enthusiasm of AGM Members perusing the display tables, saying, “It’s a laid back atmosphere and a great way to have a conversation with a customer.”

AGM member Donna Norris, Retail Manager at Long Cove Golf Club in Hilton Head Island, South Carolina, agreed that the energy and enthusiasm in the room was palpable, adding, “This is one of the best product previews they’ve done. Companies are well represented, and it’s very well organized and well done. It’s a great way to get a jump start on the show and an opportunity to get a little more intimate with vendors.”