The Association of Golf Merchandisers (AGM), an international, professional association comprised of more than 850 buyer members and 175 vendor partners dedicated to strengthening the golf merchandising industry, will host its annual AGM Product Preview Reception on Tuesday (Jan. 23) in conjunction with the PGA Show from 5 p.m.-7 p.m. at the Orange County Convention Center in Hall A-Lower Level.
The Product Preview is free for all registered PGA Golf Professionals and PGA Show attendees.
At the AGM Product Preview, over cocktails and light appetizers, PGA Show attendees will have an opportunity to preview dozens of product lines and network with many of the Association of Golf Merchandisers’ Vendor Partners who will be exhibiting on the PGA Show floor – before the show floor opens.
Participating vendors will display a sampling of their products on 6-foot tables. PGA Show registered attendees can mix and mingle with colleagues and vendors while also getting a first look at many of the newest items to debut at the 2024 PGA Show. Attendees and AGM Vendor Partners will both have an opportunity to fill empty appointment slots and determine who to visit in greater detail once the PGA Show officially opens the following day.
In previous years, the AGM Product Preview event has drawn 600 or more attendees. Buyers and PGA Golf Professionals discover new brands, connect with current favorites, and discover upcoming trends, emerging brands and the hottest new lines in golf.
“It’s nice to see new vendors in a more casual relaxed atmosphere,” Lisa Metzger, from Stonebridge Country Club in Naples, FL remarks. “The show can be overwhelming, and the Product Preview Reception is more relaxed. It gets you ready and excited for the next day! Plus, it puts a few vendors on your radar that you’ll definitely want to go see.”
More than 80 AGM Vendor Partners have already committed to participate. These include: 27 Miles Malibu, 2UNDR, Rampion USA, 7Diamonds, A.Putnam, AHEAD, Alphard Golf, Ame & Lulu, AndersonOrd, Antigua, Bag Boy, Barr Display, Best of Golf America/Hand Candy Gloves, Boulevard, Boxto, Club Caddie, Collars & Co, Con.Struct Green, Crab & Cleek, Criquet Shirts, Cutler Bags, CUTS, Daily Sports, Devant, Divots Sportswear, Donald Ross, Dormie Golf Workshop, Duca del Cosma, Dunning Golf, Ecco Golf Shoes, Faherty, Featherie, Flag & Anthem, Foray Golf, Fore Cards, Fury, G Lifestyle Clothing, Garb, GN Collection, Golf Datatech, Golf Genius, Haas Jordan, Hot Girls Pearls, Hudson Sutler, Ibkul, Imperial Headwear, Jones Sport Co, Live Forever Golf, Maui Jim, Mayor Clothing, Mignonne Gavigan, NGBA, NGSRA, Oars + Alps, Peepers by Peeperspecs, PRG Americas, Prize Possessions, PTE Golf, Redvanly, RepSpark, Robert Graham, Rohnisch, San Soleil, Scales Gear, Shot Scope, Signs by the Sea, SParms, St. Andrews Products, Sterling Cut Glass, Sunday Swagger, Swing Control, SwingJuice, TASC, TB Phelps, Tee Commerce, TJ Sport, Tommy Bahama, TRVL Design, Vintage Coin Concepts, WAAC, Wallaroo Hats, Winston Collection, YRI Custom Designs and many more.
The AGM Product Preview Reception takes place at the conclusion of the AGM’s Retail Conference which will be held earlier that day at the Orange County Convention Center. Educational sessions throughout the day will focus on impactful, trending topics in golf, including seminars presented on leadership, shop renovations, engaging and retaining women golfers, fashion trends, human-ai collaboration for success, and more.