No matter what aisle you walk down or booth you enter in the Apparel Hall of the PGA Merchandise Show, one theme that keeps popping up is prints. Whether abstract, floral, geometric, conversational or graphic – small, medium or large in size – prints continue to gain steam in the majority of lines, with each company offering something unique to its brand DNA.
“Prints are loud and in charge,” said Kristen Deam, Merchandise Manager at Muirfield Village Golf Club in Dublin, Ohio. “We’re looking for prints that are outside the box, not just golf related and not just on polos but on quarter zips, bottoms, hats and trims.”
The fall market’s wide variety of prints includes Handee Golf’s range of large, bright tropicals; Donald Ross’s fireworks and other patriotic prints; Greg Norman Collection’s moonlight print foulard and printed shark camo prints; J Lindeberg’s checker jacquard and cobble prints; and Southern Tide’s mini conversationals.
In addition, Bermuda Sands presents a line with vespas, seagulls, and tonal seashells in one collection and mini fish and sailboats in another, while Bobby Jones’s legendary jacquards are being reimagined in prints, including windowpanes and other images printed on jersey fabrics.
“Prints are big – everything from novelties like skull and crossbones to neckwear-inspired neat patterns,” said Andy Bell, President and CEO of Jones Global Sports. “Printing gives us so much flexibility.”
Prints are also big on the women’s side, with items like Annika’s Fearless Sleeveless Half-Zip with a hint of animal print; Belyn Key’s whimsical dragonfly and modernly graphic paisley on an ink background; EP NY’s florals, active Inspired abstracts, ikat Aztecs, chain link and camo prints; and San Soleil’s 70-plus different varieties.
Bob Doria, PGA Director of Golf at Medford Village Country Club in Medford, New Jersey, said he sold a lot of prints last year and has already increased his buy for 2020. “We did great with TravisMathew, and we brought a FootJoy flower print shirt in and couldn’t keep it in – didn’t matter what color,” he said. “Tropicals are great, and camos remain popular, as well.”