Imperial Headwear DNA Project

Booth #5273

The DNA Project is new to the Imperial collection in 2020. It’s inspired by our past products with a nod to modern fit and style. In our 103rd year as a company, we wanted to honor its storied history in golf fashion, so we selected at least one style from each decade between 1950 to 1990. Each hat was selected based on being a best seller, a fan favorite or a product we wanted to resurrect and bring to the modern era. Styles include unique fabrics, from corduroy to nylon and mesh.

Editor’s Note: This section of PGA Merchandise Show News is a compilation of materials supplied by PGA Merchandise Show exhibitors. To be included, please reach out to Matt Frey, PGA, at mfrey@pgamagazine.com.