Attendees flock to see latest apparel lines at high-energy Fashion Show

In a new timeslot this year, the PGA Show Live Fashion Show was a bustling, productive and much welcomed event for many PGA Professionals, buyers, exhibitors and other industry attendees on Jan. 26.

Preceded by entertainment by musician Sam Harrop and hosted by Golf Channel’s Bailey Chamblee on opening night in the apparel hall’s Fashion Lounge, the Fashion Show didn’t disappoint.

In all, 12 apparel brands rolled out their new lines, including:

Scales Gear (booth 5843) was unveiling their first women’s line, while showcasing several fun colorful prints with moisture-wicking material.

Kilo Tango (booth 6444) had several go-to outfits for women inspired by off-course style. Their swing dress included pockets, drawstring waistband for custom fit and a soft, UV-protecting material. 

Birdies and Bows (booth 4461), one of the fastest growing new women’s apparel brands, prides itself on fun, feminine and fashionable pieces, with each item providing a unique sense of style.

Antigua Sportswear (booth 6159) was rolling out several different print patterns on both the men’s and women’s side, including the sleeveless Tribute apparel that is a popular pick for on and off the course.

Harlestons (booth 6054) prides itself on being from Charleston, South Carolina, an the newcomer to men’s apparel showcased polos and quarter zips that blend comfort and luxury for optimum performance.

Swannies Golf Apparel (booth 6363) added a little humor to each apparel line description, but its Tiger Goat polo and and Van Dyke hoodie stood out with unique patterns and soft comfort.

Cravin’ Golf (booth 5950) showcased a wide array of items, from vintage hoodies and trucker hats to eye-catching golf bags. Colors ranged from jet black to cotton candy pink and blue, providing different options.

Bella Bella Sports (booth 6343) had items that could be stylish on both the golf course and pickleball court, with a focus on fashion and function in their apparel and accompanying duffel bags.

Spectrum Golf (booth 2904), an inspiring South Florida-based apparel brand from 10-year-old Carter Bonas, who is dedicated to providing quality hats, shirts and pants with motivational messages in the waistband liner.

Katherine Way (booth 6243) rolled out whimsical print dresses, with hand-drawn renderings by artists included on each item that can be customized exclusively for an individual or club.

Ibkul (booth 6743) centers on the idea of keeping wearers protected from the sun and staying cool while playing in summery conditions. Their skorts for women and joggers for men were new items.

Hot Girls Pearls (booth 4653) capped off the runway presentations with cooling jewelry, lightweight jewelry filled with non-toxic gel that won’t leak or sweat.

After the Fashion Show concluded, attendees mingled at a happy hour and networking reception, allowing exhibitors and buyers to connect and ask questions.

“It’s a great opportunity for us as a new apparel line to meet people face-to-face and get our name out there,” said Katie McCarthy of Washington, D.C., who founded Kilo Tango. “On Tuesday night, we were saying how this was going to be a big day for us, and the Fashion Show only made it that much more productive.”