Brenndan Cooper: Offer a Diverse Golf Coaching Program

Brenndan Cooper, the 2016 Midwest PGA Section Teacher of the Year and 2014 Section Youth Development Award winner, is the PGA Director of Instruction at Brenndan Cooper Golf at Tiffany Greens Golf Club and Staley Farms Golf Club in Kansas City, Missouri.

I offer year-round golf instruction and coaching that incorporates individual golf lessons and group practice sessions into a long-term game improvement program. We set goals and determine improvement needs during an initial 90-minute assessment which I call, “their Golf MRI.” Students then choose what works best for them, from three-, six-, nine- and 12-month programs. New students who start at three months can re- evaluate after that period and have an opportunity to prorate into a longer program that fits their golf improvement goals.

Before each group practice session, students will learn which tasks and techniques, identified by myself and the student, that they will work on for that session. Though there are several students in these group sessions, they are still geared toward individual performance. Among the reasons for our success is our marketing philosophy. During the winter we advertise an off-season swing training improvement program geared towards breaking down the golf swing utilizing FlightScope, MySwing 3D motion analysis and BodiTrak Golf Pressure Mat System; in the spring we “shake off the rust;” and in the summer we market on-course instruction and game management instruction. Finally, each student gets an online training space and app. They see notes, lesson reviews and videos. They, too, can respond accordingly with notes and comments.

With an active roster of 50 students during the winter and 70 or more students during the busy spring and summer months, groups are divided by adults, competitive youth golfers and novice youth golfers for group practice sessions. We have students as young as 12 years old and adults of all ages. Participation in this program has increased consistently each year by 20–25 percent since its inception three years ago. The future is definitely bright for our program and students.