McGowen Displays, Inc. (booth 4352), which specializes in custom wood fixtures for golf shops, is celebrating 40 years in business and more than 35 years as an exhibitor at the 2019 PGA Merchandise Show.
“We have been loyal exhibitors ever since it was at PGA National Resort in Palm Beach Gardens (Florida),” said Amy McGowen, who is carrying on the McGowen Display tradition started by her parents 40 years ago. “When I was younger, I even missed college registrations just to attend the PGA Merchandise Show. We always get new business prospects, potential customers and orders at the PGA Show here in Orlando.
“It’s our No. 1 marketing tool. It puts us in touch with thousands of golfers from around the world that we would not otherwise meet. After 40 years, we’ve made a name for ourselves and a niche.”
How has West Palm Beach, Florida-based McGowen Displays, Inc. remained relevant and successful for so many years in the golf industry?
“I guess the secret to staying in business for 40 years is loyalty, perseverance and patience,” adds McGowen, whose company is showing off its custom counters, armoires, slatwall panels, display forms, printed bags, logo wooden hangers, jewelry displays, and other fixtures this year.
“McGowen Displays, Inc. is the brainchild of my parents, and I want nothing more than to make them proud by making the company a continued success,” said McGowen. “I believe strongly that customer service is job one, and word of mouth is your best marketing tool.
“I believe in the customer service that I provide with the personal touch that you cannot get online.”