2UNDR (booth 4943) has added Rickie Fowler as a global ambassador for the brand. The company’s Swing Shift Boxer Brief caresses the skin with the finest beechwood fiber in signature modal fabric, and features the patented Joey Pouch® to deliver the ultimate fit while preventing unwanted skin contact. Additionally, the material resists shrinkage, fading and pilling. The smoothness of the fabric rejects hard water deposits, so it remains soft through repeated wash cycles.
Birds of Condor (booth 3986) is an urban golf apparel brand from Byron Bay, Australia. Colored by beach, street and an addiction to golf. It’s a fresh and fun alternative to mainstream with a visual pop and youthful cool that connects next-generation golfers to the game.
Oxford (booth 4373) is showcasing its golf and lifestyle apparel, and has announced its tour staff for 2019. Joining the team this year are Jim Knous, Chris Stroud, Martin Trainer and Chase Wright, who will wear Oxford’s polos, layering pieces and performance bottoms.
Greg Norman Collection (booth 5673) is introducing the new 4-way stretch ML75 Microlux Short that’s 90 percent Microfiber Polyester and 10 percent Spandex Woven with Play Dry moisture wicking technology. This new ML75 golf short features a stretch shirt gripper waistband with the Shark logo that offers a comfort stretch in the waist along with a flat front look and 10 inch inseam. This lightweight short has 3M Scotch-guard protector stain release for easy wear and wash and stretch Play Dry moisture wicking pocketing to keep you dry.
The Mizzen+Main (booth 4055) Leeward Collection performance fabric dress shirts have a crisp traditional look while crafted from a stretchy, lightweight fabric with superior quick dry properties.
SanSoleil (booth 4672) offers men’s and women’s collections of UV50 fabrics which reduce skin temperatures by five percent while protecting golfers from the sun.
The Vineyard Vines (booth 4749) Pin Oak classic tucker shirt features stretch twill for soft feel and easy movement in a classic fit.
Golftini (booth 4591) now offers a diverse and expanding product line that includes skorts, pants, polos and tops, outerwear and a lifestyle collection. The company is launching the spring 2019 Fun and Games collection this week.
Impossible is a word that does not exist in the Pukka (booth 4173) vocabulary, proven by the all-new TriTech fabric. Pukka pushed the boundaries of what is possible by combining the perfect trifecta of performance features: lightweight 4-way stretch for unparalleled comfort, breathable moisture wicking technology and superior UV sun protection. Maximize your merchandising opportunity by adding TriTech fabric to any Adjustable, Stretch-Fit or Ultra-Fit order by the dozen.
FootJoy (booth 727) continues to innovate with the new Summer/Fall Apparel collections, including the Montauk Collection, Truro Collection and Lake Geneva Collection. Each fashion collection features a variety of new styles, materials and color options to choose from, and is supplemented by new offerings in Essential items and Outerwear.
Southern Tide (booth 5393) offers the Sky Blue Channel Marker sport shirt, and this solid oxford sport shirt is a closet staple. Complete the look with the novelty Striped T3 Gulf Short that features 4-way stretch, moisture wicking and quick dry technology.
Divots Sportswear (booth 4873) has expanded its Byron Nelson Collection, which includes a lustrous printed paisley men’s golf shirt featuring an easy-care organic bamboo and poly blend for cool comfort and full range of motion. The shirt features an open sleeve and self-tailored collar, and is offered in blue and rose.
adidas Golf (booth 6357) is featuring the Two-Color Club Stripe polo, which features split side hems for easy movement. The shirt is made of soft moisture-wicking stretch fabric for flexibility and comfort throughout your round. Allover stripes keep the look sleek and modern.
Linksoul (booth 5058) dresses up stretch comfort in the new Knit Chinos. Constructed from soft and stretchy interlocking cotton with an easy-care Innosoft finish and fashioned in a classic chino design, you’ll look like you’re working but feel like you’re lounging. Stroll from the office to the course looking your best.
Bald Head Blues (booth 4382) is offering the Freedom Tee, a limited edition design in 100-percent Pima cotton with a front pocket and rear design celebrating the red, white and blue.
The Johnnie-O (booth 6343) Levi Polo is made of Spandex Stretch Pique to naturally move with you while keeping you dry.
Loudmouth Golf (booth 4142) has added the colorful new Sunset Boulevard pattern in its standard StretchTech Poly fabric. Wrinkle free, shrink free, and fade free with moisture control, that makes these pants “dude-proof.”
TravisMathew (booth 3673) has a polo for those marathon days of work or play: the Brownie’s cotton/poly blend will keep you in comfort and confidence. It features distressed printing across chest with chest pocket and lightweight moisture-dispersing fabric.
Chase54 (booth 4385) has a stylish full-zip Landing Jacket featuring water-repellent Climafuze fabric.
Donald Ross (booth 5089) is highlighting a Waffle Stitch pullover, a resort-inspired layer that provides effortless style and comfort in warm climates. Constructed of a lightweight waffle stitch micro-polyester knit, this easy layer offers ideal non-stick and quick dry properties. Designed with underarm grommets, open sleeve cuffs and open bottom to ensure maximum ventilation.
Garb (booth 3873) continues its innovative designs for juniors with the Crystal girls shorts. There is no doubt that the Crystal shorts will help your Garb girl stand out. The multi-color diamond print will scream confidence when faced with any golf course.
From the basics to the bold, the 2019 Tzu Tzu Sport (booth 5644) Spring collection is a gimme. Made with comfort and performance in mind, these sporty, sassy and stylish pieces will take you from the tee box to the 19th hole in looks you’re sure to love round after round.
B. Draddy (booth 6043) is showcasing the Stevie Stripe polo, a striped pique knit using the softest Peruvian pima cotton yarn with a touch of stretch, short sleeves, classic vented tail, self collar, two-button placket and left chest pocket with BD logo. These shirts are low maintenance – machine wash cold, tumble dry and wear.
KJKUS (booth 5081) is debuting the Pro 3L Pants. These 3-layer, fully seam-sealed, 4-way-stretch rain pants are ergonomically designed for best flexibility and performance.
American Needle (booth 4092) offers customizable tops, like the Hillwood long sleeve shirt. The 60/40 cotton/poly shirt has a center chest applique and soft, heavy yarn.
Bobby Jones (booth 6273) is highlighting a cashmere sweater with atextured ombre stripe design flawlessly flows from the sleeves to the body in neutral tones for maximum adaptability. Exceptionally luxurious in 95 percent cotton, 5 percent cashmere.
Jane 1530 (booth 6888) is a women’s golf line focused on comfort, fit and fun. The result is longer length shirts, beyond comfortable waistbands and flattering cuts, from S-4X. Golf doesn’t stop after 18, so the line includes fun and functional items for off the course fun; including glassware, pillows and bags.
Cutter & Buck (booth 5657) uses a silver streak of trim to add sporty flair to the shoulders and under placket of the moisture-wicking CB DryTec Foss Hybrid. A self-fabric collar, three-button placket, side vents, and C&B pennant on the left sleeve finishes the look.
Vantage Sport (booth 4573) and the Vansport Zen Pullover allow women to strike a pose in a performance layer that effortlessly transcends your everyday workout wear. Styles are constructed from 94 percent polyester and 6 percent spandex, stretch heather jersey with sanded finish, covered zip placket and self-goods cuffs with thumbholes.
Straight Down (booth 6073) is highlighting the Mauna Kea Polo, a standout polo with a tropical all-over print in a classic fit. This piece also has a wicking performance feature to help get you through the day.
Zero Restriction (booth 6043) uses the newest iteration of its propriety base layer knit fabric in the new Z400 Polo 2.0. Soft moisture wicking polyester combines with a touch of spandex for a lightweight piece with even more ease of movement. With exceptional wicking and quick dry characteristics, this ZR Staple has been updated with a truly luxurious touch.
Fairway & Greene (booth 6043) Baruffa Merino Quarter Zip Windsweaters are made from the finest Zegna Baruffa Merino, keeping these pieces are lightweight and super warm.
Puma Golf (booth 273) named its Jackpot 5 Pocket golf pants and shorts after the feeling you’ll have when you wear them – like you’ve hit the jackpot.
Ahead (booth 4757) is featuring the Kate Lord Coldspring Quilted Full Zip midlayer piece for women. It is perfect for those cool mornings, where you can get wrapped up, cozy and warm in this perfect funnel-neck mid-layer.
Callaway Apparel (booth 1473) is introducing Swing Tech: Bring Improvement To Every Movement. The ultimate fusion of athletic performance, with a classic golf aesthetic and fit. Featured in both tops and bottoms, Callaway Apparel has re-engineered its seam construction and fabrics to allow golfers an enhanced range of motion through the swing.
Jofit (booth 5343) is branching out to develop more UV styles than ever before: including printed mocks, crew necks, and polos. With a UPF of 50 that will never wash out, these styles are a must-have for any golfer gal conscious of sun exposure. The lightweight fabric is soft to touch, with moisture wicking technology to keep her cool but protected on course.
The Bermuda Sands (booth 5743) Carlton striped jersey polo tweaks a simple striated heather stripe into a sleek, linear, fashion forward item while retaining all of the performance features of the G2 Tech golf shirt.
The Ace Full Zip from Columbia Sportswear (booth 5273) features Omni-Shade™ UPF 30 sun protection. Great for chilly days on or off the course, the Ace Full Zip has an adjustable hood & hem, along with zippered hand pockets and thumbholes at the cuff.
The Broadmoor Skort from Katherine Way (booth 5443) is a perfect way to put a little swing in your game. The pleated skort moves with you and the deep side pockets and back pocket offer functional flair. The Broadmoor features a slimming, no-roll 3-inch waistband and a 17.5-inch length.
Original Penguin (booth 3565) will steer you in the right direction with the Road Map Stripe long sleeve tee shirt. It features bold road map stripes in varied sizes and colors. Its lightweight jersey fabric is soft and breathable to wear.
Abacus Sportswear (booth 5547) features the Pitch rain jacket, with lightweight material to keep golfers and active people comfortable and dry on and off the course.
Tory Sport (booth 6153) is elevating women’s fashion with the Printed Tech Stretch Twill Golf Pants, a fusion of classic design and technical ingenuity. Cut to flatter and made with the highest-quality TACTEL fibers, these pants are breathable and moisture wicking, and offer great stretch and recovery for full range of motion.
Peter Millar (booth 5685) has a Plaid Soft Jacket constructed from the finest merino wool-silk-linen blend cloth sourced from one of Italy’s most esteemed mills. This style is partially lined for ease of layering over sport shirts and sweaters. The jacket is detailed with a notched lapel, barchetta chest pocket, teardrop buttonholes and pick stitching.
Under Armour (booth 5373) is showing the Threadborne Storm hybrid half-zip sweater. UA Seamless is a soft knit with engineered mesh ventilation, mapped to the places you need it most. This features nearly sew-free construction to eliminate chafing, and four-way stretch construction moves better in every direction.
BloqUV (booth 4350) is a sun protective lifestyle brand that blocks 98% of sun’s rays, in addition to helping you cool off when the fabric becomes wet from sweat or water. Tested by an independent UV laboratory, its fabrics have moisture wicking and quick dry benefits, and, since UV chemicals are not added to the fabrics, the UV protection does not wash away with laundering.