From the PGA Show Floor: Equipment

A two-year mission to design greater speed into every detail of driver technology led to the introduction of the new Titleist (booth 431) TS drivers, engineered to deliver faster ball speed with higher launch, lower spin and increased MOI for more distance and game-changing forgiveness.

XXIO (booth 1243) designed the X drivers to combine a larger sweet spot with a shaft that helps golfers find the face-center more often, XXIO X Drivers help moderate swing speed players hit it farther and play better. With 10 generations of XXIO innovations and the new True-Focus Impact Technology, moderate swing speed players can find the sweet spot more often and play better golf with the easier distance inside the XXIO X Driver.

Callaway Golf (booth 1424) employs new Flash Face technology in its Epic Flash and Epic Flash Sub Zero drivers. The drivers feature a new face architecture created through artificial intelligence and machine learning, creating 15,000 different iterations before arriving at the final version.

Tour Edge (booth 843) has introduced the Exotics CBX 119 fairway metals and hybrids, updated versions of the tour-winning Exotics CBX models originally launched in late 2017. Modifications were made based on feedback from tour professionals, refining the shape of the clubs and reducing spin.

FootJoy (booth 727, 927) is introducing the FJ Fury, providing stability where you need it and comfort where you want it, using the proprietary TruFIT system.

AfterShokz (booth 1755) is redefining sport sunglasses with Xtrainerz, shades designed specifically for athletes that combine performance optics and premium audio through AfterShokz’s patented bone conduction technology. Xtrainerz allows runners to safely listen to their favorite audio and take calls while remaining aware of their surroundings, and keeps their eyes protected with Teijin polycarbonate lenses.

Puma Golf (booth 273) has introduced the IGNITE NXT footwear platform, which includes three unique lacing options. The line includes traditional laces, the proprietary DISC system, and the new SOLELACE for customized fit.

Club Car (booth 2928) is unveiling the Tempo Walk, which combines the best of walking and riding to bring back the simplicity of the game in a fun, revenue-generating way. The Tempo Walk is a smart way to build new relationships with golfers, improve the pace of play, and generate excitement across the course.

Odyssey Golf (booth 1424) is the #1 Putter in Golf, and it continues to push the boundaries of innovation with one goal in mind – to help every golfer make more putts. Odyssey’s new EXO line is the culmination of taking everything the brand knows about making great putters and putting it all together seamlessly in one incredible lineup.

Nippon Shafts (booth 711) is showcasing the N.S.PRO Regio Formula B (Blue), which has a similar bend profile and performance characteristics as the MODUS³ Tour 120 – firm tip section, softer mid and grip sections to promote a mid-peak trajectory. The N.S.PRO Regio Formula MB (Yellow) has a similar bend profile and performance characteristics as the MODUS³ Tour 105 and Tour 125 – mid firm tip, mid and grip sections to promote a mid/high peak trajectory. Finally, the N.S.PRO Regio Formula M (Red) has a similar bend profile and performance characteristics as the MODUS³ Tour 130 – firm tip section, softer mid and grip sections to promote a higher peak trajectory.

Titleist (booth 431) is introducing new Select Fastback 2 and Squareback 1.5 putters from Scotty Cameron. These models provide additional mid-mallet options for players seeking Scotty’s popular head styles with specific neck configurations and performance characteristics.

Wilson Golf (booth 157) has launched the new super light D7 Driver and woods with RE-AKT technology for greater ball speeds and longer distances. The driver features a Komposite Crown Design with a layer of Dupont Kevlar between carbon fiber to neutralize vibration and produce a sharp, crisp sound.

Ping (booth 743) has launched the new Sigma 2 putter line, featuring a unique adjustable length design with a two-layer insert for soft feel and consistent performance.

Cobra (booth 273) has a new line of King F9 Speedback drivers, fairways and hybrids designed with efficient aerodynamics to add speed and performance.

The Launcher HB Driver from Cleveland Golf (booth 1243) features an ultra-lightweight hosel that repositions additional mass low and deep. The Launcher HB Driver is designed to provide ultimate forgiveness and a high, straight trajectory to keep your ball in play with a HiBore Crown, Flex-Fin Technology and Launcher Cup Face to unlock the best driving performance.

The Mizuno (booth 373) ST190 drivers offer Mizuno’s lowest spin rates and incorporate every known factor in the quest to enhance ball speed and driving distance. Mizuno’s ultra-fast Forged SP700 Ti face now boasts a lighter CORTECH structure to deliver consistently higher ball speeds, with a large carbon composite crown plus the Amplified Wave soleplate, introduced in last year’s ST180 drivers, helping to convert each additional mph into extra yards. The Forged SP700 Ti face is over 10% stronger than 6-4 Titanium with a fine grain structure that allows a more complex geometry in the CORTECH face, where re-engineered ribs and a Quick Switch internal structure promise even higher performance.

Evnroll (booth 2655) is introducing a plumber-neck version of the award-winning ER2 putter. The heel side mass has been reduced to allow for the extra weight of the hosel arm keeping the sweet spot in front of the center sight line. All putters feature Evnroll’s Sweet Face technology for zero dispersion and 100% accuracy.

New Balance Golf (booth 1411) is introducing the athletic designed Striker, a waterproof microfiber leather upper with ultralight FantonFit support. The REVlite midsole and Cush+ insole provides comfort cushioning, responsiveness and comfort. The Exoskeleton TPU outsole is designed to move with the natural motion of the foot. The Striker uses the Champ Slim-Lok® Zarma Tour cleat system and has a 2-year waterproof warranty.

Revo Sunglasses (booth 3959) offers a 100-percent polarized collection that pioneered the performance eyewear industry with its signature Light Management System – a NASA-based lens technology system that manages the full spectrum of light including harmful Blue Light and HEV Light. In a sport with unique light requirements, the Revo lens palette has numerous offerings for golfers to improve contrast and visual acuity while also highlighting key parts of the light spectrum for a more precise visual experience on the course.

Sun Mountain Motor Sports (booth 1787) is unveiling a new single-rider electric golf cart this week. The FinnCycle is geared to speed up play while being stable, easy to ride and fun. The cycle will be sold to golf facilities with an innovative revenue-sharing model that reduces the upfront cost to the course.

Sacks Parente Golf Company (booth 1010) is introducing the Series 54 putter, which features a perfectly flat crown starting low at the back of the putter and ramping up to the full height of the face to optically eliminate mis-alignment. Strategically placed tungsten weighting creates an extremely high MOI and moves the center of gravity towards the face to counter the detrimental result of gear effect present in other mallet putters. As with all Sacks Parente putters, the 54 also features the patented Ultra Low Balance Point (ULBP) technology that lowers the balance point along the shaft, causing the putter head to square and release at impact, delivering exceptional rollout and accuracy, enabling you to make more putts.

Miura Golf (booth 1921) crafted the new Genesis irons for golfers at all skill levels. This is the first Miura iron to combine the trademark feel of soft-forged steel with the distance generated by a 455 Carpenter steel face plate. The precision craftsmanship, cutting-edge technology and beauty of the design combine to make this iron a true game changer.

Srixon (booth 1243) designed the Z-Star XV to provide tour-caliber performance for skilled players. Delivering unmatched technology, the Z-STAR XV delivers incredible feel for golfers seeking to elevate all aspects of their game. The Z-STAR XV offers a redesigned Dual Energetic Gradient Growth Core for even better launch conditions for incredible distance off the tee.

The 2019 Skechers (booth 959) GO GOLF collection continues the advancement of technology and design to maximize comfort and performance in spike and spikeless golf shoes for men and women. This year’s line includes the Skechers GO GOLF MOJO ELITE  for men with new GRIPFLEX™ spikeless TPU outsoles for superior traction and flexibility. Cleated options for men include the next generation Skechers GO GOLF PRO 4, worn by Matt Kuchar.

Clicgear (booth 3743) is showcasing an updated Model 8+ four-wheel push cart, featuring seven big updates to the well-received model.

Under Armour Eyewear (booth 5373) introduced the sport-specific and fashion-forward UA Glimpse sunglass is engineered to give golfers a competitive edge on the course. The new UA Tuned Golf lens features a proprietary tint formula for heightened contrast in bright conditions while offering exceptional clarity. The technology improves depth perception and enhances definition of the fairway and greens to better plan shots, read putts and assist with course management. An anatomical fit eliminates pressure for comfortable all-day wear.

Bettinardi Golf (booth 1101) offers its most elegant and stylish appearance across three unique head shapes in the Queen B Series, which blends class with performance in the 2019-2020 lineup. Robert Bettinardi refined the Studio Stock lineup, which features five striking putters precision milled from 303 Stainless Steel in a rich platinum finish. Each model is hand-polished with clean lines and beautiful aesthetics that are complemented by deep mill marks throughout.

Callaway Golf Apparel (booth 1473) is showing the classic style Pacifica, a full-grain leather upper with opti-dri waterproof protection. The Opti-soft EVA midsole provides comfort and the Opti-vent mesh liner adds breathability and heat management to the golf shoe. The spikeless golf shoe has a dura-rubber outsole with multi-directional lugs.

New Level Golf Equipment (booth 2202) features the 623 irons, which have a tour-inspired shape, including minimal offset, a thin topline – and they are every bit as playable as many players’ cavity back irons. A wider than average sole, combined with the milled tuning slot, lowers the overall center of gravity and improves feel.

Caruca (booth 2463) is different than any other single rider cart you’ve seen. Designed with the rider in mind, Caruca features best-in-class comfort, stability, and ease of use. With the new addition of a seat accessory, the rider can choose whether they want to ride sitting, standing, or even alternate between the two.

Bridgestone Golf (booth 1033) is introducing the new TOUR B XW-1 Wedge series with three separate sole configurations, each intended to optimize the types of shots played with that particular club. The F (Flat) sole is found in the 50-degree gap wedge, and intended to optimize turf interaction on full or mid-range approach shots providing added stability at impact for a more penetrating ball flight. The M Sole, or the “Multi-Purpose Sole” characteristic of the 52, 54, 58 and 60-degree wedges, focuses on providing versatility for all the varying shots one would hit during a round.

New for 2019, ECCO (booth 1963) BIOM G3 is the latest evolution of the brand’s award-winning BIOM family. Featuring GORE-TEX 100-percent waterproof construction to optimize breathability and protection against the elements, BIOM G3 uppers boast supple and durable Yak leather married with six different bold color combinations. Ideal for walking, stability and all-day comfort, BIOM G3 is designed with the ECCO BIOM Natural Motion anatomical last that mimics the foot’s structure.

Volvik (booth 717) announces four new exciting colors this year: Vivid Purple, Black, Blue and Jade. Volvik Vivid has high visibility, soft feel and a new larger core for more distance & improved cover for greater durability.

Alphard Golf (booth 3849) is offering a solution to turn your push cart into a remote-control caddie. The eWheels system works with Clicgear, Rovic, Bag Boy, Sun Mountain and other push cart brands.

Henrik Stenson Eyewear (booth 3173) aims to create stylish and durable eyewear classics. By using a quality design that stand above trends, they create favorites that can endure the test of time. To bring you a great experience we prioritize the best materials, proven comfort and refined details, all with a Scandinavian sense of form and classic color combinations.

Lamkin Golf (booth 1765) features an ultra-comfortable alternative to polyurethane grips. The Comfort PLUS is made of a proprietary rubber compound that is both appealingly soft and incredibly durable. The grip features a reduced-taper profile with a larger lower hand to encourage the ideal light-pressure grip. Lamkin’s proprietary FINGERPRINT TECHNOLOGY provides a shallow micro-texture for comfortable traction.

Tifosi Optics (booth 2165) is featuring Enliven Color Capture technology, which adjusts the wavelengths of light that matter most; making greens, blues, and reds pop with definition. Enhanced contrast reveals changes in textures of the greens and maximizes color separation to enhance depth perception. The added contrast makes it easier to track a ball in flight and distinguish it on the fairway.

Kankura Golf (booth 1164) is showing a line of golf shoes with cork footbeds. The material is environmentally friendly, lightweight, elastic and compressible.

With a new extreme, bold style and modified design, the Winn Grips (booth 1943) Dri-Tac X retains the performance and feel of Dri-Tac grips while allowing golfers to add some flair to their game.

Duca del Cosma (booth 5254) offers the perfect design for a new generation of golfers. Stylish, bold, classy, elegant and sporty – Duca del Cosma styles bring a breath of fresh air to golf courses all over the world and our cutting-edge technology for shoes and clothes guarantees top comfort for our most demanding customers.

OnCore Golf (booth 801) is highlighting the new AVANT 55, a super soft, low compression (55) distance ball. Featuring low spin rates off the driver for long and accurate tee shots, and a soft surlyn cover. A 2-piece construction allows for high launching wedge shots with a very soft feel around the greens and off the putter face.

The Pure Grips (booth 1318) Pure Pro makes sure comfort and control are yours for the taking. Unique uniform traction is engineered to provide maximum feedback and control with a firm, tacky feel. The PURE Pro features a deep “W”-shaped texture pattern around a seamless grip using PURE Grips’ exclusive EPDM rubber compound.

Hari Mari (booth 3887) is a Dallas-based premium flip flop company known for their color, comfort and patented MemoryFoam Toe Post. Hari Mari also donates one percent of sales to supporting kids battling cancer through their Flops Fighting Cancer initiative.