Ahead (booth 5555) is celebrating its 25th anniversary with in-booth surprises and a fresh approach to its headwear, Kate Lord women’s apparel and Ahead men’s clothing line. The company is hosting an in-booth reception from 5-6 p.m. on Wednesday, Jan. 22.

SQAIRZ (room W108B) is a new game improvement golf shoe line based on a patented toe design that helps feel to sit naturally to promote proper biomechanics and setup. The shoes also feature heel stabilizers, a hybrid sole and Stay-Put lace design.

Greg Norman Collection (booth 6573) is launching GN Collection, a new label embodying “the best in golf.” The GN Collection bridges modern sportswear with technical golf wear by featuring premium fabrics in clean-lined styling with playable details designed for the skilled golfer in mind.

adidas Golf (booth 7363) is previewing the CODECHAOS Boa shoe for men and women. A new Twistgrip tread for versatile traction combines with the Boa Fit System to provide stability and power.

SParms America (booth 4315) is launching its high-quality unisex sun protection apparel to the U.S. market this week. The company’s products are used by more than 150 players on the LPGA Tour, helping protect them from harmful rays with UPF 50+ protection.

Nexbelt (booth 5481) is launching new belts, buckles and color options using the company’s innovative PreciseFit ratcheting system. The cut-to-fit belts fit up to 45” waste sizes and help reduce inventory by up to 80 percent for golf shops.

Imperial (booth 5273) is introducing hats with its new Mile High Fit. The structured, high-crown silhouette is available in multiple styles, such as the Bronson, the Humblebrag and the Kathmandu.

FootJoy (booth 1025) is launching the Tour X, a new shoe packed with advanced technologies and materials. The FJ PowerPlate outsole is stable to transfer power efficiently, and the FJ PowerStrap system provides support for exceptional control.

JDX America (booth 5383) is bringing its high-quality men’s and women’s sports apparel to the U.S. market. The fall 2020 collection includes tops, bottoms and outerwear in a tasteful array of colors and designs. JDX is one of the fastest growing brands in Korea for sports fashion.

Callaway Footwear (booth 2073) is showing its 2020 golf shoe collection this week. The popular LaGrange model has received a makeover for this year with a sleek new style and added comfort and traction features, such as a TPU Fusion-Lite outsole with nine cleats.

johnnie-O (booth 7143) is introducing its fall 2020 footwear collection, the first led by the brand’s new director of footwear and accessories, Cory Haberman. The line includes versatile canvas loafers, sneakers and casual oxfords.

STITCH Apparel (booth 5843) offers a combination of versatility, performance and function to go from course to the boardroom in style. Using cutting edge fabrics and sophisticated style, the line makes it easy for golfers to match their style and personality.