Bauer International (booth 473) is offering PGA Merchandise Show specials throughout the week on its store fixtures and clubhouse lockers. The company is offering an additional two percent discount on orders placed this week, and 10 percent off stock orders shipped by April 1. Bauer International is known for original retail fixtures, custom designed fixtures and clubhouse lockers with superior craftsmanship.

Pitchfix (booth 2715) is promoting its new products with appearances by company spokesman Chip Beck throughout the day on Wednesday and Thursday. The new products include the Greenkeeper Pro professional ball mark repair solution; PickCup, a device designed with a soft edge to protect the grass around the hole and easily fits on any flagstick; AquaBrush, a new essential device for golf bags, fitted with interchangeable and replaceable brush-heads and a water reservoir used to clean club heads; and AimPRO a compact, circular ball marker with a mirror on top designed as a practice aid to help golfers learn and master the Aimpoint method of reading the break of a putt.

Perfect Golf Event (booth 2214) is partnering with PGA Magazine to engage PGA Professionals. The company helps plan and organize golf events, including the creation of custom websites and customer service to help market events and handle registrations. Pictured above are (from left) Perfect Golf Event CFO Josh LeMaster, PGA Magazine CEO Rick Summers, PGA Magazine Business Development Manager Abe Summers, Perfect Golf Event CEO Bruce Lucker and Perfect Golf Event COO Paul Courter.

E-Z-GO (booth 4143) is introducing EX1 Technology, which powers the first engine built specifically for golf cars. Unlike repurposed industrial engines, the EX1 delivers best-in-class fuel economy, a smooth, refined ride and the industry’s lowest cost of operation.

Tagmarshal (booth 3023) is providing demos of its golf course intelligence software for on-course optimization and pace of play, which is used by many facilities to improve the golfer experience.

Club Car (booth 3631) is focusing on its Club Car Connect technology and connectivity options. Visage Fleet Management and the Shark Experience presented by Verizon help improve pace of play, maintain fleet performance and maximize staff efficiency while generating new revenue streams and reducing operational expenses.

Ogio (booth 2063) is launching a new women’s golf bag and accessories collection, XIX (Nineteen). Designed specifically for women by women, the pioneering collection is led by two new golf bags, an often-ignored category for women, and includes versatile backpacks, totes, drawstring bags, crossbody bags, and duffel bags, that thoughtfully and seamlessly unite balance and function without sacrificing style.

Echo Robotics (booth 2957) is introducing a new autonomous range picker that will work in tandem with the company’s robotic mower. The RP-1200 picker and RP-2000 mower robots can be used together to continuously pick and mow ranges for a consistent appearance without damaging range balls.

Royal Albartross (booth 6963) is highlighting its new canvas sneakers, new colors for popular shoe styles, limited edition offerings for the Masters, U.S. Open and Open Championship, and a new “Make It Personal” line of luxury tournament offerings and embossing.

V1 Sports (room W313) is showcasing the V1 Sports Pressure Mat Powered by BodiTrak, the first portable and affordable mat to record balance distribution information and center of pressure during the golf swing. Combining real-time data on a golfer’s weight transfer with V1s camera systems and video software makes each lesson more impactful and can markedly expedite a player’s improvement. V1 is also demoing the V1 Game app, which makes a mobile phone or Apple Watch function as a personal caddie and shot tracker.

Video swing analysis experts V1 Sports is hosting a series of V1 Sports Seminars in Room W313 this week at the PGA Merchandise Show. The topics and times of the seminars include:

Harnessing the Power of Video

Thursday, January 23 – 8:30 a.m.

Thursday, January 23 – 4:30 p.m.

Friday, January 24 – 8:30 a.m.

Applied Ground Force Mechanics

Thursday, January 23 – 12:30 p.m.

Friday, January 24 – 10:30 a.m.

Teaching With Technology featuring Richard Hughes

Thursday, January 23 – 10:30 a.m.

Digital Marketing 101 – Social Media and PR

Thursday, January 23 – 2:30 p.m.

V1 Sports staffers and teaching professionals are also demonstrating the company’s products using a hitting bay and simulator on the PGA Show Floor at booth 1263, and the company was also a participant at PGA Demo Day at Orange County National Golf Center.

“Our best relationships in the golf industry are with the dedicated PGA teaching professionals who trust V1 Sports technology to power their lessons and build lasting bonds while improving their students’ games,” says V1 Sports CEO Bryan Finnerty. “We’re eager for pros and show attendees to experience our latest versions of V1 Pro with Pressure Mat integration as well as the newest HD cameras.”

SkyGolf (booth 1301) is releasing the new SkyCaddie LX5 GPS Golf Smartwatch, which has a large color touch screen to show full hole imagery. IntelliGreen shows the exact shape of each green from your angle, and a digital scorecard tracks your score and key stats.

Zero Friction (booth 2673) is introducing multiple new products, including the Power 3 Tee in neon colors, the Ultra Feel Golf Glove with Cabretta leather, the Americana Golf Glove with stars and stripes, the Oh Canada Golf Glove, and the Striker Glove two-pack at a value price point.

Finn Cycles (booth 2491) are currently part of the rental fleet at more than 70 golf courses across the country. The two-wheeled, single-rider cycles have electric motors and a comfortable, stable ride that makes the golf experience fast and fun.

CertiFresh Cigar (booth 5943) has new ownership and is adding new cigar brands to its lineup. New brands in the CertiFresh range include Brick House, Cohiba Blue and Acid, and each is available with customized packaging.

BIG MAX (booth 2101) is debuting new designs and technologies for its push carts and golf bags, as well as the new Flexx Fit glove from sister brand ZOOM. The new products include European offerings that are coming to the U.S. later this year.

Glove It (booth 4663) is introducing three new patterns for its range of fashionable and functional products, including gloves, visors, golf bags and other accessories. The company is also expanding its pickleball offerings, including sling bags in 10 different prints and colors.

STITCH Golf (booth 5843) is featuring the SL2 Carry Bag, designed using STITCH Touring Fabric with the strength of leather and lightweight, water-resistant performance, and the Traveler Backpack made from the same stylish fabric.

Subtle Patriot (booth 5958) is attending the PGA Merchandise Show for the first time after a soft launch of the company’s products last year. The company offers golf bags, travel luggage, backpacks, gym bags, totes and accessories displaying patriotic prints.

K-MOTION (booth 1867) is launching its new Smart Tiles feature, which enables streamlined swing-to-swing comparisons for coaches. After capturing a player’s 3D data, Smart Tiles will turn green, yellow or red to indicate how closely the swing aligned with a saved swing or a PGA/LPGA tour average.

Birdie Basics (booth 2293) is showcasing its story-driven golf discovery program for children ages 3-6. LPGA Professional Kate Tempesta is the company founder and will be on hand to show how the program can help unleash the natural desire to learn.

Torino Golf Destination (booth 4279) is highlighting four golf destinations in Italy ahead of the 2022 Ryder Cup in Rome. Circolo Golf Torino/La Mandria, Royal Park/I Roveri, Golf Club Biella/La Betulle and Golf Club Cavaglia are all located near each other, making for an ideal European golf getaway in a relatively undiscovered area for U.S. travelers.

Winner’s Group Award (booth 2864) is unveiling a new website that will provide recognition to golfers who make holes in one. Subscribers will have a unique club login to allow club members to purchase unique mementos of their aces.

PrideSports (booth 3329) has acquired ORCA, the Nashville-based manufacturer of custom coolers and drinkware. The brand’s coolers and drinkware can be customized with golf facility and event logos for unique merchandising and gift options.

Awesome Golf (booth 3800) is a new simulator software company launching this week. The product works with FlightScope technology to promote “seriously playful practice” that kids of all ages will enjoy.

TourAngle (booth 1301) is returning to the PGA Merchandise Show to introduce new training aids. The company’s TourAngle 144 product has sold more than 30,000 units since 2011.

TecTecTec (booth 1921) is offering 20 percent off its line of laser rangefinders and GPS products during the PGA Merchandise Show. That includes the new ULT-G satellite GPS golf watch, and other affordable rangefinders and GPS accessories.

NoSweat (booth 5185) is a unique hat liner product that helps keeps golf hats from being ruined by sweat stains and odors. Stewart Cink and Scott Langley use the company’s products on tour.

Impact Press (booth 2190) has a new training iron that is designed to help golfers improve their impact position for better ball control. The training iron was designed by golf coach Bill Schmedes III.

USA Grass Golf (booth 4521) is a hybrid version of the classic sport of golf, using just one club on a small layout to provide for a fast, inexpensive experience. It is similar to the popular Japanese version of Park Golf that focuses on driving and putting.

ZEUS Battery Products (booth 2712) offers a full line of replacement batteries for multiple brands and models of distance measuring devices.

Swing Speed Golf (booth 4435) is showing its specialized training clubs with interchangeable weight adapters. After 6-8 weeks of training, the product can help increase swing speed by up to eight percent.

Seamus Golf (booth 7288) has new items in its line of unique hand-crafted golf accessories, including head covers, ball markers and golf bags.

ParForm (booth 1495) is introducing the Birdie Bar, a golf-specific nutrition bar. The bars include specific nutrients to improve focus and fight fatigue, and don’t have a chocolate coating that can melt in a player’s golf bag.