FlingGolf (booth 3124) is alternative golf game that’s starting to gain some traction in just its fourth year. Using a stick that resembles a lacrosse stick, players cradle the golf ball before hurling it toward the target, using either an under or overhand method.
While purist may have their doubts, what’s undeniable is the amount of fun PGA Show Demo Day attendees were having as they tried their hand at Fling.
“We were packed; nonstop all afternoon at Demo Day,” said Alex Van Alen, Founder of Fling Golf and CEO of New Swarm Sports. “It’s fun; that’s what it’s all about.”
As a high school lacrosse player and a golfer, Van Alen developed the innovative game as a combination of the two sports he most enjoys. What he discovered is a fun and unintimidating entry point to golf.
“We’re seeing a lot of families get out together, and it’s a really good intro for kids to get on the course because they don’t get frustrated, they’re having fun right off the bat. They’re laughing right off the first throw,” he said.
“The great thing, unlike a lot of other alternative forms of the game is that, this fits in seamlessly with golf. Just like snowboarding and skiing, you start at the same place and you end at the same place. And for golf course operators, you don’t have to change the course.”
FlingGolf is gaining traction in regions like San Diego, the Midwest (Michigan and Wisconsin), D.C. and Northern Virginia. Massanutten Resort in McGaheysville, Virginia, even did 2,000 rounds last year to the tune of $50,000 in revenue.