Heard in the Aisles

“I’m looking for something completely different to offer in men’s and ladies’ apparel. This also includes accessories, gift items and shoes. By offering new products allows us to test the markets for growing potential for our membership and resort guests.”
Caroline Basarab-Dennison, PGA Director of Retail, Reynolds Lake Oconee, Greensboro, Georgia

“Our team is looking to further deepen our business relationship with our existing vendors. We want to develop display, marketing, inventory and margin strategies to create win-win scenarios that will excite customers into our stores. Our second key objective is to find new and exciting products that will further differentiate our inventory from that of our competition, and to hopefully provide an expectation-exceeding experiential retail encounter for our consumers.”
Ken Morton Jr., Vice President of Retail and Marketing, Morton Golf, LLC, Sacramento, California

I’m looking for new brands and technology, and also networking with my fellow PGA Professionals and preferred vendors such as Travis Mathew and Callaway. Ultimately, I want to make sure that our resort and management company are not missing out on something cool, new or different that might positively affect our bottom line, guest experience or valued staff’s satisfaction.”
Eric Lohman, PGA General Manager, Monarch Beach Golf Links, Dana Point, California

“We are here looking at several things, most notably the various clubfitting studios available, and also hole location software that we’re considering installing. We’re looking for ways to get more activity at our golf academy.”
Hill Herrick, PGA Head Professional, The Greenbrier, White Sulphur Springs, West Virginia


“I am here reviewing instructional equipment and golf simulators. We’re not in the market for new simulators, but rather are looking at them for best practices and to compare costs.”
George Ancuta, PGA Certified Professional, New Jersey


“I am looking for training aids and technology that allow my Ensworth Golf Center team to capitalize on the great learning environment we have.”
Virgil Herring, PGA Professional, Nashville, Tennessee


“This being my 20th consecutive year at the PGA Show, I’m always trying to find the one thing I’ve never seen in a golf shop that could be the year’s hot seller. We’re also upgrading our Performance Center building, so I’m on the lookout for innovative design elements for the teaching and fitting bays.”
Mark A. Lammi, PGA Master Professional and General Manager, Westhaven Golf Club, Franklin, Tennessee


“I am looking for some upgrades, in particular for my SAM Puttlab. I enjoy walking the aisles, looking at training aids for putting.”
Cheryl Anderson, PGA Director of Instruction, Mike Bender Golf Academy, Lake Mary, Florida


“We have a team of nine from our retail team and golf professional staff at the PGA Show. Each of us has a specific plan and assignments. I am looking at launch monitors, travel opportunities, golf shop fixtures and new technology from equipment companies.”
Casey Brozek, PGA Director of Golf, Quail West Golf & Country Club, Naples, Florida