Key Information & Locations

Need Assistance?

Please contact us. We would be happy to help.  PGA Show staff are available to you in the PGA Show Office located in OCCC: Room W315B or by phone at 407-685-5000.  Exhibitor services are available in the PGA Show Exhibitor Services Center at the back of aisles #2600-3000.

Engage With the Golf Community

Use #PGAShow and engage at Facebook, Twitter, Instagram, YouTube, and LinkedIn

Exhibition & Special Events:

Jan. 22 & 23: 8:30 a.m.–6:00 p.m.

Jan. 24: 8:30 a.m.–3:00 p.m.

Orange County Convention Center (OCCC)

PGA Show Education Conference:

Jan. 21: 8:30 a.m. – 5:00 p.m.

Jan. 22: 7:30 a.m. – 3:30 p.m.

Jan. 23: 7:15 a.m. – 2:30 p.m.

Jan. 24: 7:15 a.m. – 12:00 p.m.

Rooms W230A – W230D & WF3, OCCC

Single session, one-day and full conference passes are available for purchase on site at the main registration counter in the central lobby.

PGA Show Mobile App:

Download for free at – Search the full exhibitor list and save exhibitors you want to see; navigate the Show floor with interactive maps; discover new products and Show specials; save education sessions you’re attending; access your “My Show” account & personalized recommendations; and receive up-to-the-minute news and alerts from the PGA Show.

“My Show”

“My Show” is an online, complimentary planning tool, available at  Access and search exhibitors; receive personalized recommendations based on interests indicated when registering for the Show; find and message industry professionals exhibiting at the PGA Show; and ‘favorite’ exhibitors, products and seminars. “My Show” syncs up with the PGA Show Mobile App for easy onsite access to your personal schedule.

PGA Member Business Center

The PGA Member Business Center is located on Level 4 of the OCCC, in the Valencia Room, and staffed by representatives of the headquarters office.  Admission is limited to PGA members, apprentices, family members (Rose badges), or escorted by someone with a Blue or Rose badge.  Services available to members and apprentices include daily complimentary seminars, Internet access, insurance and retirement resources, photocopying, registration for various PGA Programs, a PGA Member Restaurant, the PGA Golf Shop and conference areas.

PGA Show Opening Ceremony

On Wednesday, January 22 at 8:15 a.m. in the OCCC main lobby, PGA President Suzy Whaley and CEO Seth Waugh will be joined by U.S. Men’s and Women’s victorious PGA Cup Teams to help open the 67th PGA Merchandise Show. The BB Kings All-Star Band will perform.

PGA Show Equipment Test Center

Visit the PGA Show Equipment Test Center (ETC) – in the Equipment Section (Hall 1A), adjacent to PGA Forum Stage.  This indoor driving range features 50 hitting bays to test the latest equipment, plus see live demonstrations, and try out the putting green.

Live Fashion Show, presented by Polartec

The latest trends in fashion will be in the spotlight of the runway in the Fashion Show Lounge in the Apparel Hall on Thursday, Jan. 23, at 5:45 p.m.

PGA Forum Stage presented by OMEGA

(Front of Aisle #400, near ETC)

PGA of America and industry presentations will take place on the PGA Show Floor at the PGA Forum Stage presented by OMEGA.

PGA Show Fitness, Wellness & Instruction Pavilion & Stage

(Back of Aisles #700–2000)

The PGA Show Fitness, Wellness & Instruction area and stage presentations, sponsored by TPI, will focus on health benefits of golf along with the programs and products that aid in increasing performance.

PGA Show Golf Travel Pavilion

(Back of Aisles #3900–4300)

The PGA Show Golf Travel Pavilion will feature the latest resort, golf facility and travel services from destinations such as Ireland, Scotland, France, Dominican Republic, Australia, Los Cabos, Morocco and more.

PGA Show New Product Zone

(End of Apparel Hall/Back of Aisle #8100)

The PGA Show New Product Zone, located at the end of the Apparel Hall, will showcase hundreds of the newest equipment, apparel, products and accessories in one convenient PGA Show Floor setting.  The top three products as voted by judges will be presented with the “Best New Product” award in the New Product Zone on Thursday, January 23, at 3:00 p.m.

PGA Show Inventors Spotlight

(Back of Aisles #4300–4500)

The Inventors Spotlight, sponsored by the United Inventors Association (UIA), is a specialty area designed for inventors to gauge interest from the golf community regarding an innovative new product or service not in the marketplace.

Golf Shop Innovation Center, featuring PepsiCo

(Booth #5043)

The 2,500-square foot Golf Shop Innovation Center featuring PepsiCo, will highlight the latest technologies, trends, innovations and solutions that can be implemented today to impact customer experience, drive more revenue and position your shop or facility for the future.

Golf Channel Morning Drive Stage

(Show Floor #2472)

Each PGA Show day, Golf Channel’s “Morning Drive” will be broadcast live each morning from the PGA Show floor, 8:30 a.m. – 11 a.m. on January 22 and 8:30 a.m. – 11:30 a.m. on January 23-24.

PGA Show Performance Textile Fair

(Apparel Hall/Front of Aisles #7200–7400)

The PGA Show Performance Textile Fair offers special access to a curated group of fabric mills and factories specializing in athletic and golf related apparel and features the latest innovations in athletic performance fabrics, along with information on duty-free factory resources. 

Racquet & Paddle Sports Show

(Halls E, OCCC West Building)

The Racquet & Paddle Sports Conference is co-located with the 2020 PGA Merchandise Show in the OCCC, Jan. 22-24.  The racquet industry event opens with Demo Day: Lake Nona Experience, a hands-on product demo experience and opening welcome party at the USTA National Campus in Lake Nona; and a curated ONE2ONE buying summit, Tennis Owners & Managers (TOM) Conference and a show floor of racquet, paddle and tennis vendors, organizations, education sessions and interactive demonstrations at the OCCC.

Additional Specialty Exhibitor Pavilions

Adaptive Golf Center:  Back of Aisles #1100-1200

PGA Partners: Front of Aisles #5200–55­­00

PGM Colleges & Universities: Back of Aisles #3200–3500

Putters/Putting Green: Front of Aisles #1200–1300

Technology Pavilion: Front of Aisles #3600-3900

Women’s Accessories: Back of Aisles #4300–4700

Allied Golf Organizations

Adaptive Golfers:  #1291

Accessories Council:  #6653

Association of Golf Merchandisers: #4159

Folds of Honor – Patriot Golf Day:  #5459

Golf Range Association of America: #3315

International Clubmakers Guild: Room W209B

International Network of Golf: Room W312AB

KSPO/Korean Sports Promotion Organization:  #3117/3123

LPGA TOUR/Ladies Professional Golf Association: Room W307ABC

National Golf Course Owners Association: #4101

PGA Career Services: #5465

Taiwan Sporting Goods Manufacturers Association:  #3614

U.S. Golf Manufacturers Anti-Counterfeiting Working Group:  #4214

United States Adaptive Golf Alliance:  #1188

USGA: Booth #3235

PGA Merchandise Show Media Center

The PGA Merchandise Show Media Center, located in Room W311, includes comprehensive media services, exhibitor news conference facilities and the PGA Show News office.

Coat & Camera Check Room

A checkroom is located on Level 1 in front of Registration B offices at the bottom of the ramp.  The checkroom is attended only during PGA Show hours.  Items checked must be claimed each day before the PGA Show closing.  Cameras, not affiliated with an authorized media outlet, must be checked.  PGA Golf Exhibitions is not responsible for items left in the checkroom or left overnight.  Due to heightened security procedures, all items are subject to search.

Personal Cameras Must Be Checked

No personal cameras or videotaping equipment of any kind are allowed on the PGA Show floor.  These items must be checked-in at the Coat & Camera Checkroom.  Unauthorized cameras will be confiscated.

First Aid & Emergencies

Emergency calls, call 911 or 407-685-1119 on any house phone for OCCC Security.  There is one First Aid Location at Level 2, C Hall Entrance, Central Lobby.

Lost and Found

Please return all lost items to the PGA Golf Exhibitions Show Office located in Room W315.  Phone: 407-685-5000.

FedEx Kinko’s Business Center

Services available include parcel shipping, copying, FAX, etc.  Kinko’s Business Center is located in the Central Lobby.

Scooters & Wheelchairs at the PGA Show

Scooter and Wheelchair Rentals are available by contacting Scootaround Inc. at (407) 541-0770, by email at, through their website at Equipment will be available at FedEx Kinko’s in the Orange County Convention Center.  Advance reservations are encouraged.

PGA Show Housing Services

Stop by the PGA Travel Desk located in the Central Lobby area to make your housing reservations for 2021.

Hotel Transportation/Shuttles

Complimentary shuttle buses are provided to and from official hotels (except the Rosen Centre, Rosen Plaza, and Hyatt Regency Orlando hotels) and the OCCC.  Shuttle pick-up at the OCCC is located on Level 1 in front of the A/B Hall Lobby.  For Special Needs transportation, please call 407-685-4225. Accessible bus equipment is available during scheduled shuttle hours. Please request service at least 30 minutes in advance of desired pickup time.

Jan. 22, 23: 6:30 a.m.–10:30 a.m.; 3:30 p.m.–7:30 p.m.; No Midday Service.

Jan. 24: 6:30 a.m.–10:30 a.m.; 1:00 p.m.–4:30 p.m.; No Midday Service. 

Buses run approximately every 15–20 minutes during these hours.

Airport Shuttle

Friday, Jan. 24, 11:30 a.m.–3:30 p.m., every 30 minutes on the hour and half-hour, departs from OCCC.  Cost is $10 per person (cash only); advance tickets may be purchased at the Transportation Desk located outside the OCCC, Level 1 outside of the B Hall.