The latest and greatest in fall apparel and accessories will be on display at tonight’s live Fashion Show, presented by Polartec, beginning at 5:45 p.m. in the Fashion Lounge of the PGA Show Apparel Hall. The live Fashion Show promises a high-energy presentation, giving attendees a composite look at the colors, fabrics and styling trends the industry can expect to see in fall 2020.
“I’ll use the Fashion Show to educate myself, and to get a preview of certain brands I may not be as familiar with,” said Mark Thush, PGA Director of Retail at Desert Mountain Golf Club in Scottsdale, Arizona.
Added Katherine Way, owner of Katherine Way, a women’s apparel company: “We are participating in the Fashion Show because we wanted to gain awareness with country clubs that may have never had a chance to see our product before.”
Golf fashion favorite and Golf Channel writer/reporter Bailey Mosier returns to emcee tonight’s event, whose featured companies include Bella Bella Sports, Bonobos, Cobra Puma, F.H. Wadsworth, IFGfit, JDX, Katherine Way, Lucky in Love, Movetes, Oliver Thomas, Polartec, TravisMathew and UBU Clothing.
An Industry Reception & Happy Hour, sponsored by goodr Sunglasses, will begin at 5:15 p.m. and continue following the Fashion Show, providing PGA Professionals, golf retailers and other industry leaders and opportunity to connect with peers, apparel designers and participating manufacturers.
The Industry Reception & Happy Hour and the live Fashion Show is newly located in the Apparel Hall at the Fashion Lounge, located between the Apparel section of the PGA Show Floor and the Racquet & Paddle Sports Show.