Marjorie Jones, the 2011 Metropolitan PGA Section Women’s Player of the Year, a past LPGA Northeast Section Teacher and Player of the Year, is the PGA Head Professional and Director of Instruction at the Golf Club at Chelsea Piers in New York, New York.
Here at Chelsea Piers we have found success with our “Girls Night Out” program. It began last summer and continues on two Monday nights per month, from 6–8 p.m. during the season. It is a great way to showcase our facility, our professionals and our programs. We serve beer, wine and appetizers. The women can hit an unlimited number of balls, use our simulators and participate in contests to win prizes while keeping things light and loose for a price of $40 per participant. It is also a great networking evening: entertain your clients, meet new people, or have fun with family, friends and co-workers. Sometimes a charity asks if anyone would be interested in making a small donation to participate in additional contests where they can also win prizes with the funds going to the charity. My fellow professionals and I give tips during the event and I offer a clinic for anyone who is new to the game, with the hope that Chelsea Piers is a welcoming place for women to learn golf or improve their golf skills.
This program has attracted 25 to 45 women per event, with close to 200 women attending so far. Approximately 15 percent of the women have gone on to take lessons — either individual, group or have asked their company to buy a corporate package. A small number have bought equipment, and approximately 20 percent have gone on to attend other events here at Chelsea Piers. So offering a women’s night out program in a relaxed environment conducive to introducing golf to women and improving the game for existing women golfers is another way to create new clients and grow the game of golf.