Matt Lodwick is a PGA Assistant Professional at Inverness Golf Club in Englewood, Colorado.
A few years ago, I was invited to do a meet-and-greet with business executives at a Chamber of Commerce event. I handed out brochures and other materials, then conducted a golf clinic, getting attendees interested in the offerings at our facility – in turn leading to more opportunities. The packets contained lesson, tournament and general facility information. I generally either pass the packets out personally or email them to Chamber contacts. Our golf facility is located at a hotel, and even our golf shop is in the hotel. We get a lot of tournaments from conferences held here. The Chamber packet-distribution program has become the main part of our tournament marketing plan. The Denver area includes a number of surrounding cities and suburbs, each of which has its own Chamber. You never know when you’ll meet Chamber of Commerce board members, who will be organizing a corporate golf tournament. This program has produced definite and measurable results for us.
We haven’t changed the brochure information over the past few years, except for tournament pricing. We notice that many of our tournaments are directly attributable to our packet-distribution initiative. During the years 2013, 2014 and 2015, we realized $18,840 in tournament sales resulting from the informational packets, as well as $800 in lessons and clinics, for a total of $19,640 over the three years stemming from this initiative. Our plan to expand the program includes distributing packets to nearby businesses and corporations in addition to Chambers of Commerce.