Heard in the Aisles – PGA Show Day 1 Edition

• “As with every year, I’m been looking to find new and unique items for tournament favors or new member welcome gifts. I especially loved the AGM Product preview.” —Cathy Matthews-Kane, PGA General Manager, The Country Club of Colorado at Cheyenne Mountain Resort, Colorado Springs, Colorado

• “I’m looking for the opportunity to discover the newest line of ladies’ clothing that will eventually be viewed as mainstream popular, as well as for accessory items to be used in invitational events.” —Gary Occhino, PGA Head Professional and Director of Instruction, Orchard Park (New York) Country Club

• “Our location is a challenge, for a number of reasons. So as always, I’m seeing and feeling new products, as well as connecting with vendors.  This year I’m focusing on tournament tee gifts and trophies.” —Kevin Carll, PGA Head Professional, Waialae Country Club, Honolulu, Hawaii

• “I am interested in seeing the competition and quality with CBD products and percussion therapy devices. With the quick growth of both categories, there’s far more for comparison than in the past.” —Keith Clark, PGA Head Professional, Hillcrest Country Club, Indianapolis, Indiana

• “This year at Azalea City, we are adding a multi-purpose building to our practice area. This will require all-new range ball dispensing equipment. As we are a municipal golf course, it will be a long time before we are able to do this again, so I want to get it right. I’m spending as much time as needed in that area of the PGA Show floor.” —Lawrence Auer, PGA Head Professional, Azalea City Golf Course, Mobile, Alabama

• “Our PGA Show to-do list is lengthy. Thankfully, we have 10 staff members attending. We focus on four specific areas – hard goods, soft goods and accessories, education and player development – so our team can accomplish what they want and need in a short time. We apply the theory of divide and conquer.  We’re always on the lookout for new, innovative items, especially when it comes to event tee prizes. Throughout the PGA Show, we also ask our staff to continue building on our vendor relationships.” —Casey Brozek, PGA Director of Golf, Quail West Golf & Country Club, Naples, Florida

• “I’m searching for vendors that do not have sales reps in my market, in an effort to find a product or products that could be unique to my shop. It’s important to me to find items that the big box stores do not carry.” —Dennis Johnsen, PGA General Manager, Pine Meadow Golf Club, Dunedin, Illinois

• “We created a plan and assigned staff members to look for categories such as apparel, accessories, tournament gifts, and any technology that would complement our property.  We will reconvene after the show, to review what we find and why it would be important to our property. We all know the PGA Show is so large that delegating our staff to find these categories is an integral part of our success and increased sales in our retail operation.”

—Caroline Basarab, PGA Director of Retail, Reynolds Lake Oconee, Greensboro, Georgia

• “I am looking for driving range supplies, training and teaching aids, and golf cart accessories. Plus I always enjoy walking through the new product area. Also, our buyers will be looking at gift items and fall lines.” —Hill Herrick, PGA Head Pro at The Greenbrier in White Sulphur Springs, West Virginia