PGA Frisco to include world-class golf courses, PGA education facilities and a resort, while the Association will maintain offices in Florida and New York
The PGA of America is making a bold move into the future by relo- cating its headquarters to the city of Frisco, Texas – a booming area in suburban Dallas/Fort Worth. The Association made the announcement last month upon finalizing the details of an innovative public-private partnership with developers Omni Stillwater Woods, the City of Frisco, the Frisco Independent School District and Hunt Realty.
PGA Frisco, scheduled to open in 2022, will house at least 100 employees as part of a 100,000- square-foot facility. The PGA will also maintain offices in Palm Beach Gardens, Florida, and New York for administrative and sales staff, respectively.
“Our move to Frisco will be transcendent for the PGA of America,” says PGA CEO Seth Waugh. “Everything great starts with a dream. This is the beginning of a bold new journey as we bring together world-class partners in a world-class location – to deliver innovative and differentiated experiences for our nearly 29,000 PGA Professionals, golfers of all abilities and our staff.”
The new development is set to include two championship golf courses, a short course, practice areas, a clubhouse, state-of-the-art PGA Headquarters and PGA Education Center, and a mix of resort and retail space – including a 500-room Omni hotel and a 127,000-square-foot conference center. The Northern Texas PGA Section will also move its offices to the new development.
The two proposed 18-hole golf courses at the development will be dedicated to hosting major championships, PGA of America events, resort play, and serve as the home to local high school teams for the Frisco Independent School District. The courses are scheduled to open by summer 2022, with the 2023 KitchenAid Senior PGA Championship set to be the first of several PGA events to be held at the site – including at least two PGA Championships, two KPMG Women’s PGA Championships and potentially a Ryder Cup.
Architects Gil Hanse and Beau Welling have been tapped to design the courses, with Hanse over- seeing one 18-hole course and Welling building the other course, a nine-hole short course and practice facility. The entire layout will also serve as a testing ground for new pilot programs to evolve the sport into the future.
The agreement to construct the new PGA Headquarters facility in Frisco is estimated to have an economic impact of more than $2.5 billion over the next 20 years. The 600 acres in the upscale development will be near U.S. 380, roughly 25 minutes from Dallas/Fort Worth International Airport, making the new PGA Headquarters easily accessible for guests from around the country.
“Our members will benefit greatly from having an education and player development center that is more centrally located in the country,” says PGA President Suzy Whaley. “Career development for our PGA Professionals is a high priority for us, and this new facility will make our career services initiatives even more effective.”
The entire project will have an initial estimated public-private investment totaling more than $520 million, with the PGA of America investing $30 million to build the headquarters and education facility. Omni Stillwater Woods will invest $455 million to purchase land, construct the golf courses, hotel, conference center, retail space and parking facilities. The golf course, clubhouse, practice areas and associated public facilities will be owned by the city.
The Frisco Economic Development Corp. is also investing $14.3 million over 15 years for the PGA’s Headquarters relocation, job creation and tournament incentives. In addition, there are several incentives from a number of government entities. Money magazine named Frisco the “2018 Best Place to Live in America,” and the city is one of the fastest- growing in the country.
“The city of Frisco is filled with dreamers. They create big dreams and make them happen,” says PGA COO Darrell Crall. “We felt this was an absolute bullseye for us. We also felt we had great partners, with the city, Omni Stillwater Woods, and Hunt Realty. It takes a team to put anything like this together, and Frisco is a city of teams.”
A number of corporations have relocated to or opened new facilities in the area north of Dallas, including Toyota, Dell, Facebook and Liberty Mutual. The area also has a strong sports presence, including “The Star” – a sports and entertainment center that serves as the practice facility for the Dallas Cowboys and the site of Friday night high school football games.
As Waugh explains, the PGA of America will benefit from the energy and talent in Frisco – and from maintaining offices in Florida and New York.
“Multiple offices can help an organization like the PGA be more effective and responsive, and that’s our plan with the new PGA Headquarters in Frisco while having an administrative home in Palm Beach Gardens and a commercial hub in New York City,” Waugh says. “Maintaining the PGA’s current home while adding a new facility in an emerging market in Frisco with great partners is a solution that is great for the Association and its members. We believe this could be the modern home of golf, and we can be part of building it.”