PGA Show Demo Day: Putting the Best to the Test

Provides PGA Professionals with the opportunity to try the latest products from 100 companies and attend instructional workshops on Jan. 22

For thousands of pga professionals and industry leaders, stop no. 1 during pga Merchandise Show Week each year is the sprawling, 42-acre practice facility and vendor village at Orange County National Golf Center in Winter Garden, Florida, for the annual PGA Show Demo Day.

That hallowed tradition of testing and previewing the latest lines continues on Tuesday, Jan. 22, when more than 100 leading companies welcome PGA Professionals for hands-on testing of the latest golf equipment, technology, training aids, and accessories, along with a series of instructional workshops and networking with company representatives, during the 17th annual PGA Show Demo Day.

Just as the PGA Merchandise Show is known as The MAJOR of Golf Business, the annual PGA Show Demo Day has certainly grown to be a major attraction. With more than 200 hitting bays, four practice putting and chipping greens, a large demonstration/exhibition area for instructional workshops and clinics, a sizable food & beverage hospitality area, and even a golf car test track, Orange County National has helped transform the PGA Show Demo Day into the world’s largest out- door golf testing laboratory.

Gates Open at 9 a.m.

And it’s all reserved for PGA Professionals on Tuesday, Jan. 22, with Golf Channel hosting its Morning Drive show live from Orange County National in the morning. The first of thousands of range balls will be struck at 9 a.m., with gates closing at 5 p.m. Admission is restricted to PGA and LPGA Professionals from 9 a.m. until noon, with other PGA Merchandise Show badge holders allowed entry from noon until 5 p.m.

“Demo Day is a must-see and must-attend event for everyone who works in the golf industry, especially for those who haven’t experienced it before,” says Bruce Stoller, PGA Director of Golf at Arrowhead Golf Club in Wheaton, Illinois. “The Demo Day layout is awesome and the chance to get your hands on all of the equipment in one place is a unique opportunity. As PGA Professionals, it’s nice for us to be the first individuals to see and test all the new products. The addition of on-site parking over the past several years has also made the Demo Day experience exponentially better.”

Leading companies such as Bridgestone Golf, Bushnell Golf, Callaway Golf, Club Car, Cobra Puma Golf, Ernest Sports, FlightScope, Foresight Sports, Garmin USA, Golf Pride Grips, Miura Golf, Mizuno USA, Nikon, Ping, Pukka, Srixon/Cleve- land/XXIO, Titleist/FootJoy, Toptracer, Tour Edge Golf, U.S. Kids Golf, Wilson Golf, Yamaha Golf Car

Co., Yonex Corp. and many others will unveil their latest products for testing and discuss technological trends during the daylong PGA Show Demo Day.

Several New Components

In addition to hands-on testing and interacting with representatives from leading companies, the PGA Show Demo Day has added several new components during the past few years. A full schedule of manufacturer events and demonstrations, PGA Tour and LPGA Tour player appearances and clinics, and instructional workshops featuring top teachers has turned the Demo Day into a can’t-miss prelude to the PGA Merchandise Show each year.

“The golf instruction clinics and workshops have become one of my favorite parts of Demo Day,” notes Jim Murphy, PGA Director of Instruction at Sugar Creek Country Club in Sugar Land, Texas.

“I am always looking for the latest in teaching and training aids at the PGA Merchandise Show, and it’s a bonus to have an opportunity to test those training aids at Demo Day, where you can see ball flight and measure performance for yourself.”

Graham Cliff, PGA Director of Golf at Colorado Golf Club in Parker, Colorado, views PGA Show Demo Day as an educational opportunity, a chance to learn all about the latest equipment and technical innovations while testing the latest drivers, fairway woods, iron sets, hybrids, putters and wedges in typical outdoor golf conditions.

“It’s highly beneficial to walk Demo Day and see all of the new equipment and products in one place,” explains Cliff. “It’s important so we can communicate to our members exactly what the difference is between one club and the next, and so we can speak about clubfitting more intelligently.”

Outdoor Workshops Scheduled

Outdoor workshops return to the range-side class- room of Orange County National and will highlight the 2019 PGA Show Demo Day, giving PGA Pro- fessionals an opportunity to earn more than the four MSR credits available for attending.
Mike Malaska, the 2011 PGA Teacher of the Year, will host a workshop titled “What Are the Concepts, Skills & Steps to Teach and/or Learn the Swing” from 10-11 a.m. at Orange County National Golf Center. Lance Gill, Co-Director of the Titleist Performance Institute Fitness Advisory Board and President of Lance Gill Performance, will join Mark Blackburn, PGA Director of Instruction at Greystone Country Club in Birmingham, Alabama, for the workshop “Upper Extremity & Wrist Function for High-Performance Golf” from 11:30 a.m.- 2:30 p.m.

Sean Hogan, Director of Instruction at the Leadbetter Golf Academy in Florida, and Leadbetter Master Club Fitter and Certified Coach Brett Meyer will team up to host “The Equipment Instruction Fit” from 2-3 p.m. Then at 3:30 p.m., David Donatucci, M. Ed., C.S.C.S., Owner of the Florida Institute of Performance will host “Increasing Power & Distance in the Female Golfer” as part of the 2019 PGA Show Demo Day workshops at Orange County National.

The 17th Annual PGA Merchandise Show Demo Day also will be a unique opportunity for more than 100 leading companies to connect with PGA Professionals and industry leaders while showing off their latest innovations. While Demo Day is important for PGA Professionals, it is equally important for company representatives.

“It’s all about relationships — renewing old relationships and building new ones — at Demo Day,” says Brett Porath, PGA Director of Clubfitting for Titleist/Acushnet Company. “For us, this is ideal because we can reach so many PGA Professionals and show them how our new technologies can help them, and help their members and customers improve their games. It’s a great opportunity for them, and for us.”

The 2019 PGA Show Demo Day is produced by PGA Worldwide Golf Exhibitions and PGA Magazine, and presented by AfterShokz, Fujikura, Insane Impact, Toptracer, ToughLie 360, Wittek Golf Supply and Yamaha Golf Car Company. Exclusive product partners as of Dec. 1, include Flightscope (Registration Tent Sponsor), Pukka Inc. (headwear) and Under Armour (ApparelPartner).