PGA Show Education Conference Schedule

TUESDAY, JANUARY 22

PGA Show Demo Day, Orange County National Golf Center

TEACHING & COACHING

10-11 a.m.
WHAT ARE THE CONCEPTS, SKILLS & STEPS TO TEACH AND/OR LEARN THE SWING?
Mike Malaska, PGA, 2011 PGA Teacher of the Year
Location: Tee 3 (OCN)
Session: DD101

 

11:30 a.m.-12:30 p.m.
UPPER EXTREMITY & WRIST FUNCTION FOR HIGH PERFORMANCE GOLF
Lance Gill, Co-Director, Lance Gill Performance; and Mark Blackburn, PGA Director of Instruction, Greystone Golf & Country Club
Location: Tee 3 (OCN)
Session: DD102

2-3 p.m.
THE EQUIPMENT INSTRUCTION FIT
Sean Hogan, Director of Instruction, Leadbetter Golf Academy; and Brett Meyer, Leadbetter Master Club Fitter & Certified Coach, Leadbetter Golf Academy
Location: Tee 3 (OCN)
Session: DD103

 

3:30-4:30 p.m.
INCREASING POWER & DISTANCE IN THE FEMALE GOLFER
David Donatucci, M.ED., C.S.C.S., Owner, Florida Institute of Performance
Location: Tee 3 (OCN)
Session: DD104

 

PGA Show Education Conference, Orange County Convention Center
8:30 a.m.-2 p.m
SPECIALIZED TEACHING & COACHING JUMPSTART PROGRAM
Todd Sammons, PGA, Director of Education, PGA of America; and Eric Hogge, PGA, Senior Faculty Member, PGA of America
Room: 104A
Session: C105

 

EXECUTIVE MANAGEMENT

2-3 p.m.
TEN SKILLS THAT ADVANCE YOUR CAREER
Henry DeLozier, Principal, Global Golf Advisors, Inc.
Room: 101
Session: T101

2-3 p.m.
SD + P + P = GOLF FITNESS STUDIO DESIGN + PROGRAMMING + PEOPLE = THE PERFECT COCKTAIL FOR SUCCESS
Nicole Mains, Ridge Athletic Club Fitness & Spa Director, Club Wellness Evolutions, LLC; and  Dillon Johnson, Founder & Golf Fitness Specialist, Cart Snacks by F.U.L.E.
Room: 102
Session: T102

 

3:15-4:15 p.m.
ATTRACTING & MANAGING A MAJOR GOLF EVENT TO YOUR CLUB
Michael Leemhuis, PGA Master Professional, CCM, CCE, President, Ocean Reef Club
Room: 101
Session:T104

 

3:15-4:15 p.m.
TURNING GREEN FAIRWAYS INTO BLUE OCEANS: HOW GOLF INDUSTRY INNOVATORS ARE CREATING NEW MARKETS & DEMAND
Colin Weston, Host & Creator, The Modgolf Podcast/ Reviver Sport Entertainment
Room: 102
Session: T105

 

4:30-5:30 p.m.
OPTIMIZING GOLFERS’ SATISFACTION THROUGH DATA-DRIVEN INSIGHTS
Jon Last, President, Sports & Leisure Research Group
Room: 101
Session: T107

 

4:30-5:30 p.m.
WHO’S WATCHING THE STORE?
Don Rea, PGA, Owner/Operator, Augusta Ranch Golf Club
Mike Loustalot, Founder, The ORCA Report
Room: 102
Session: T108

GOLF OPERATIONS

2-3 p.m.
HOW TO SETUP & USE GOOGLE ANALYTICS TO MAKE DATA-DRIVEN MARKETING DECISIONS
Greg Dionne, Sr. Marketing Manager, RELX Group
Room: 103
Session: T103

 

3:15-4:15 p.m.
SELL MORE TOURNAMENTS & OUTINGS
Phil Immordino, President & Founder, Golf Tournament Association of America, NGTA, GTAC
Room: 103
Session: T106

 

WEDNESDAY, JANUARY 23

PGA Show Education Conference, Orange County Convention Center

EXECUTIVE MANAGEMENT

7:30-8:30 a.m.
THE TOP 20 METRICS EVERY CLUB LEADER SHOULD KNOW FOR FOOD & BEVERAGE
Dan Denehy, CCM, CHA, President, Denehy Club Thinking Partners; and Kirk Reese, CCM, Executive Vice President, Denehy Club Thinking Partners
Room: 101
Session: W101

 

TEACHING & COACHING

HOW TEACHING & CLUBFITTING SHOULD ALWAYS BE TIED TOGETHER
Todd Sones, PGA, Impact Golf/Scoring Zone Schools
Room: 102
Session: W102

 

GOLF OPERATIONS

SIX ESSENTIAL ELEMENTS OF A RETAIL STRATEGY
Paul Erickson, Director of Sales & Marketing, Management One
Room: 103
Session: W103

8:30-11:30 a.m.
AGM CERTIFICATION – RETAIL STRATEGIES III
Tracy Moffatt, Owner/Consultant, K&K Consulting
Room: 104A
Session: C101
Certification Class

 

9:30-10:30 a.m.
OPENING SESSION
PERFECT SYMBIOSIS: GOLF COURSE SUCCESS EQUALS YOUR SUCCESS
Jay Karen, CEO, NGCOA
Room: 110A
Session: W104

 

EXECUTIVE MANAGEMENT

10:45-11:45 a.m.
2019 PRIVATE CLUB TRENDS
Michael Leemhuis, PGA Master Professional, CCM, CCE, President, Ocean Reef Club
Room: 101
Session: W105

 

12-1 p.m.
KNOWING THE NUMBERS YOU SHOULD KNOW
Stephen Johnston, Founder & President, Global Golf Advisors, Inc.
Room: 101
Session: W108

 

1:15-2:15 p.m.
REPURPOSING: VALUE ADDED PLANNING FOR GOLF FACILITIES
Bobby Weed, President & CEO, Bobby Weed Golf Design; and Chris Monti, Sr. Design Associate, Bobby Weed Golf Design
Room: 101
Session: W111

TEACHING & COACHING

10:45-11:45 a.m.
COACHING JUNIORS IN THE MENTAL GAME
Dr. Alison Curdt, PGA/LPGA Master Professional, Director of Instruction, Alison Curdt Golf at Wood Ranch Golf Club
Room: 102
Session: W106

 

12-1 p.m.
GROUND REACTION FORCE
Mike Adams, PGA, 2016 PGA Teacher of the Year
Room: 102
Session: W109

 

1:15-2:15 p.m.
UNDERSTANDING THE UPPER QUARTER & ITS RELATIONSHIP TO BETTER BALL STRIKING
Lance Gill, Co-Director, Lance Gill Performance; and Mark Blackburn, PGA Director of Instruction, Greystone Golf & Country Club
Room: 102
Session: W112

 

2:30-3:30 p.m.
HOW SIMULATOR GOLF HAS DEVELOPED A FOLLOWING
Jeff Ritter, Ambassador, Poppy Hills, GOLFZON
Room: 101
Session: W116
GOLFZON complimentary seminar

 

THE TEN RULES OF GREAT PUTTING: WHAT YOU ALREADY KNOW & NEED TO LEARN AGAIN!
Dr. Robert K. Winters, Sports Psychologist, Dr. Bob Winters Mental Conditioning Coach
Room: 102
Session: W115

GOLF OPERATIONS

10:45-11:45 a.m.
ON THE BEACH WITH ANNIKA SORENSTAM: STORIES & EDUCATION OF BUNKER PLAYABILITY
Annika Sorenstam and Travis Chivers, Operations Manager, Capillary Concrete
Room: 103
Session: W107
Capillary Concrete complimentary seminar

 

12-1 p.m.
PRODUCING BETTER EVENTS & INCREASING REVENUE
Phil Immordino, President & Founder, Golf Tournament Association of America, NGTA, GTAC
Room: 103
Session: W110

 

1:15-2:15 p.m.
HOW TO USE FACEBOOK ADS & GOOGLE ADS TO INCREASE REVENUE
Greg Dionne, Sr. Marketing Manager, RELX Group
Room: 103
Session: W113

 

2:30-3:30 p.m.
ROVOS RAIL: THE MOST LUXURIOUS TRAIN IN THE WORLD
Alwyn Vorster, PGA Head Professional, Rovos Rail
Room: 103
Session: W114
Rovos Rail complimentary seminar

 

THURSDAY, JANUARY 24

PGA Show Education Conference, Orange County Convention Center

EXECUTIVE MANAGEMENT

8:30-9:30 a.m.
PANEL DISCUSSION: THE PATH FROM GOLF PROFESSIONAL TO GENERAL MANAGER
Dan Denehy, CCM, CHA, President, Denehy Club Thinking Partners;
Kirk Reese, CCM, Executive Vice President, Denehy Club Thinking Partners
Adam Fannon, CEO/GM, Bel-Air Country Club
Chris Card, President & Executive Director, The Club at New Seaburys & Grand Harbor Golf & Beach Club
Todd Keefer, PGA GM/COO, Wilshire Country Club
Room: 101
Session: TH104

11 a.m.-12 p.m.
THE GOLF INNOVATORS PANEL
Colin Weston, Host & Creator of The Modgolf Podcast/Reviver Sport Entertainment
Room: 101
Session: TH110

 

12:15-1:15 p.m.
PANEL DISCUSSION: FITNESS, WELLNESS & GOLF PERFORMANCE – WHAT IS NEW ON THE LANDSCAPE FOR PROGRAMMING, EDUCATION & EQUIPMENT FOR GOLF FITNESS & PERFORMANCE TRAINING?
Lynn Hearn, Principal Partner, Club Wellness Evolutions LLC
Lance Gill, Co-Director, Lance Gill Performance
Marty Miller, Dir of Education & Training, Technogym USA
Sylvie Patrick, Tech 4 Health
Room: 101
Session: TH113

 

1:30-2:30 p.m.
SO, YOU WANT TO BE A GENERAL MANAGER?
Richard Kopplin, Kurt Kuebler and Thomas Wallace, Partners,
Kopplin, Kuebler & Wallace
Room: 101
Session: TH116

 

TEACHING & COACHING

7:15-8:15 a.m.
ANXIETY & ATHLETIC TRAUMAS IN GOLF
Dr. Alison Curdt, PGA/LPGA Master Professional, Director of Instruction, Alison Curdt Golf at Wood Ranch Golf Club
Room: 102
Session: TH102

 

8:30-9:30 a.m.
THE SKILLS NEEDED TO BE THE BEST TEACHER YOU CAN BE!
Mike Malaska, PGA, 2011 PGA Teacher of the Year
Room: 102
Session: TH105

9:45-10:45 a.m.
TRAINING THE FEMALE GOLFER INCREASING POWER & STRENGTH
David Donatucci, M.ED., C.S.C.S., Owner, Florida Institute of Performance
Room: 102
Session: TH108

 

11 a.m-12 p.m.
THE BUSINESS OF GOLF INSTRUCTION: WHAT PLATFORMS YOU NEED TO HELP MARKET YOURSELF!
Nancy Quarcelino, PGA/LPGA, Nancy Quarcelino School of Golf
Room: 102
Session: TH111

 

12:15-1:15 p.m.
UP YOUR TEACHING GAME: TRAINING THE TEACHERS
Kay McMahon, PGA Director of Golf Instruction, eduKaytion Golf
Room: 102
Session: TH114

 

1:30-2:30 p.m.
COMMON MYTHS THAT ARE OFTEN TAUGHT & AMATEURS BELIEVE THAT DESTROY SHORT GAMES
Todd Sones, PGA, Impact Golf/Scoring Zone Schools
Room: 102
Session: TH117

 

GOLF OPERATIONS

7:15-8:15 a.m.
INCREASING REVENUE VIA ON-COURSE EXPERIENCE, FLOW, & PACE OPTIMIZATION
Bodo Sieber, CEO, Tagmarshal; Jim Lombardo, PGA Head Professional, Erin Hills; and Steve Houg, PGA Head Professional, Valhalla Golf Club
Room: 101
Session: TH101
Tagmarshal complimentary seminar

7:15-8:15 a.m.
MANAGING YOUR CASH FLOW & INVENTORY LEVELS
Paul Erickson, Director of Sales & Marketing, Management One
Room: 103
Session: TH103

 

8:30-9:30 a.m.
GAINING OPTIMAL HEALTH AND MAXIMUM JOB PERFORMANCE AS A PGA PROFESSIONAL
Cary Cavitt, PGA Life Member
Room: 103
Session: TH106

 

9:45-10:45 a.m.
MARKETING TIPS, TOOLS & TECHNOLOGY FOR TODAY’S PGA PRO
Kris Hart, CEO, Nextgengolf
Room: 101
Session: TH107

 

9:45-10:45 a.m.
SHRINKAGE: WHAT YOU NEED TO KNOW TO IMPROVE PROFIT
Tracy Moffatt, Owner/Consultant, K&K Consulting
Room: 103
Session: TH109

 

11 a.m-12 p.m.
TEE SHEET MANAGEMENT 101
Don Rea, PGA Owner/Operator, Augusta Ranch Golf Club; and Mike Loustalot, Founder, The ORCA Report
Room: 103
Session: TH112

12:15-1:15 p.m.
DEVELOP A LOYALTY PROGRAM FOR YOUR SHOP
Leigha Main Turner, Baltusrol Golf Club
Room: 103
Session: TH115

 

1:30-2:30 p.m.
EVALUATING YOUR VISUALS AND BUILDING AN ACTION PLAN FOR IMPROVEMENT
Leigha Main Turner, Baltusrol Golf Club
Room: 103
Session: TH118

 

FRIDAY, JANUARY 25

PGA Show Education Conference, Orange County Convention Center

 

EXECUTIVE MANAGEMENT

8:30-9:30 a.m.
HOW TO THRIVE IN A CONNECTED WORLD
Bryan Lord, Founder & CEO, Teesnap
Room: 101
Session: F104
Teesnap complimentary seminar

 

9:45-10:45 a.m.
WHAT DO MOST PRIVATE CLUBS WANT IN THEIR HGP OR DIRECTOR OF GOLF IN TODAY’S CLUB WORLD?
Richard Kopplin, Kurt Kuebler and Thomas Wallace, Kopplin, Kuebler & Wallace
Room: 101
Session: F107

 

TEACHING & COACHING

7:15-8:15 a.m.
WHAT TOOLS/TRAINING AIDS WILL HELP YOU WITH YOUR BUSINESS?
Nancy Quarcelino, PGA/LPGA, Nancy Quarcelino School of Golf
Room: 102
Session: F102

8:30-9:30 a.m.
FROM THE TOUR TO THE WEEKEND WARRIOR
Sean Hogan, Director of Instruction, Leadbetter Golf Academy
Room: 102
Session: F105

 

9:45-10:45 a.m.
THE ANATOMY OF A LESSON
Brad Redding, PGA Master Professional, Brad Redding Golf
Room: 102
Session: F108

 

11 a.m.-12 p.m.
GOLF SWING MATRIX
Mike Adams, PGA, 2016 PGA Teacher of the Year
Room: 102
Session: F111

 

GOLF OPERATIONS

7:15-8:15 a.m.
GOLF CAREERS: HOW THE INDUSTRY CAN FIND, RETAIN & DEVELOP MILLENNIAL EMPLOYEES
Kris Hart, CEO, Nextgengolf
Room: 103
Session: F112

8:30-9:30 a.m.
THE FIVE PILLARS OF EVERY SUCCESSFUL PGA PROFESSIONAL
Cary Cavitt, PGA Life Member
Room: 103
Session: F106

 

9:45-10:45 a.m.
VISUAL MERCHANDISING : BACK TO BASICS
Tracy Moffatt, Owner/Consultant, K&K Consulting
Room: 103
Session: F109

 

11 a.m.-12 p.m.
BETTER GOLF FROM THE INSIDE OUT
Blaine Seitz, PGA Golf Performance Coach, Mobilitas Golf
Room: 103
Session: F103