The PGA Merchandise Show is packed with golf professionals, golf shop buyers and industry experts each year. While golf-savvy consumers are anxious for an inside look at the newest merchandise but can’t attend the PGA Show, media attendance continues to grow – bringing the news of the PGA Show to audiences worldwide.
More than 1,000 editorial media members attended this year’s PGA Show. That includes writers, broadcasters and photographers from 23 countries around the world, with more than 200 of the media members attending the PGA Show for the first time.
In another first, the PGA Show welcomed a number of prominent social media influencers to post content from throughout the week’s events. Notable names included YouTube golf instructor and club reviewer Mark Crossfield, trick shot artist Brodie Smith, Aimee Cho of the golf coaching site Golf With Aimee, and golf equipment news site GolfWRX. Since Tuesday, the PGA Show has generated more than 172,000 impressions on Instagram and nearly 180,000 on Facebook.
Leading the media charge at this year’s PGA Show was Golf Channel, which broadcast approximately 14 hours of live content from the PGA Show Floor and from PGA Show Demo Day. Sirius XM PGA Tour Radio Network produced more than 50 hours of live and recorded programming from the PGA Show this week, and CBSSports.com offered roaming, dedicated coverage throughout the week.
The editorial staff of PGA Magazine, celebrating its 100th year of publishing, launched the new PGAShowNews.com website to replace the long-running PGA Show News printed publications. The mobile-optimized site provided a wealth of stories, photos and video throughout the PGA Show.
And traditional media outlets, such as Golf Digest and Golf Magazine, along with many regional golf magazines, TV stations and newspapers, had reporters covering many storylines throughout the PGA Show.