Popular New Product Zone Provides Impressive Variety of Offerings

With an eclectic mix of more than 200 products produced by more than 110 companies, the New Product Zone was one of the busiest areas on the 2023 PGA Show floor on Wednesday.

Thousands of Show attendees congregated around the 4,300 aisle to preview the latest new equipment, apparel, accessories, teaching and training aids, golf shop operations systems, tournament and outings gifts, and virtually everything golf.

The New Product Zone has become a popular stop for PGA Show attendees, with close to 90 percent of all attendees checking out the display of new products, according to a recent survey conducted by PGA Golf Exhibitions, which manages the PGA Show.

“The New Product Zone gives us a glimpse of all the new products and services all in one convenient place, which is much easier than walking the entire PGA Show floor to see what might catch your eye,” said John Lyberger, PGA Director of Golf at Desert Mountain Golf Club in Scottsdale, Arizona. “It’s usually the first or second place I visit on opening day at the PGA Show.”

Added Nick Muller, PGA Director of Golf at Country Club of Lincoln in Lincoln, Nebraska: “We are always looking for new products from companies that might not send reps to our part of the country, so the New Product Zone is a great starting place to see those new products.

“I take notes of what appeals to me at the New Product Zone and then follow up with that company at their booth, or later over the telephone.”

Many unique and interesting products are being showcased in the New Product Zone this week, including Alltimate Luggage’s customizable rolling garment bag;  Boomin’ Belts magnetic Bluetooth speaker belt buckle for golfers; Bucketgolf’s par-3 game that combines the excitement of golf with the ease of backyard games; Daphne’s Headcovers new line of animal and character golf headcovers; Pesky Bug Away Products’ line of bug repellants for golfers.

Plus, Kastel Denmark’s comfortable, fashion-forward, UV-protective activewear in colorful prints; Links Drink’s “ready to drink” transfusion canned cocktails; Society 61’s golf clothing designed to honor pioneers from the past; Paradax Golf’s new all-in-one cart bag and cart; Technogym’s smart equipment for golf training and fitness; Tipsy Elves’ “world’s most outrageous” apparel to make golf more fun;  VIVID EV’s powerful and stylish electric vehicles; and WAAC’s “Win At All Costs” apparel in stylish colors for golfers of all ages.

A panel of PGA Professionals and golf buyers will be evaluating merchandise displayed in the New Product Zone to determine the best of the best new products, which will qualify for “Best New 2023 Product” honors. Judging criteria includes aesthetics, uniqueness, fills a consumer need and packaging/merchandising support.