Premier Golf Focuses on Fun to Promote Golf Travel

Premier Golf (booth 3672) is filling its exhibit with a fun flair to attract attention to golf travel this week. As one of the world’s largest and most experienced golf tour operators, Managing Director Ann Mabry says the company’s space will be home to bagpipe melodies, patriotic costumes and other entertaining elements throughout the 2019 PGA Merchandise Show.

“We were looking for ways to get people excited about our package programs to the Solheim Cup in Scotland and the Open in Northern Ireland,” Mabry says of Premier Golf’s booth, located in the Travel Pavilion. “We have a special theme for each day of the PGA Show, and we think people will enjoy relaxing, having some fun and talking about golf travel.”

On Wednesday, you can expect the booth staff to be dressed in kilts and with Lady Bagpiper Pat performing from 9 a.m.-1 p.m., playing on the hour for 10 minutes. On Thursday, partnering with Women’s Golf and Travel, the Premier Golf team will be dressed in brightly colored red, white and blue costumes to celebrate the popular patriotic fashion statements at the Solheim Cup. Friday is dedicated to fully informing PGA Professionals about the Golf Retirement Plus program and how it can benefit the golf professionals in meaningful and profitable ways.

“We always enjoy the PGA Merchandise Show because it’s a fabulous opportunity to connect with our primary clients, PGA Professionals,” Mabry says.

Mabry says she’s particularly excited about this year’s PGA Show because of the new products Premier Golf is debuting, highlighted by escorted tours to New Zealand, Australia and South Africa and a golf cruise to Canada’s East Coast Maritime provinces, Nova Scotia and Prince Edward Island. Visit New Zealand is partnering at the booth to provide in-depth information about the country and its many offerings.