Basketball, soccer superstars join Rory McIlroy, Michelle Wie, Rickie Fowler and Lexi Thompson as official PGA Jr. League Ambassadors
Golden State Warriors All-Star and two-time NBA MVP Steph Curry and Olympic Gold Medalist and FIFA Women’s World Cup Champion Alex Morgan have been named the newest PGA Jr. League Ambassadors. Their appointment was announced at the 2018 PGA Jr. League Championship presented by National Car Rental at Grayhawk Golf Club in Scottsdale, Arizona, in November.
As the first non-professional golfer Ambassadors for PGA Jr. League, Curry and Morgan will leverage their widespread fan bases to promote the program to an audience that may not be all that familiar with golf. They join current Ambassadors Rory McIlroy, Michelle Wie, Rickie Fowler and Lexi Thompson.
“Steph and Alex are incredibly popular, world- class athletes recognized well beyond their sports of basketball and soccer who love the game of golf,” says PGA Chief Commercial Officer Jeff Price.
“We are thrilled to welcome both of them to the PGA Jr. League team, where they will help us grow the sport with kids and families who might not be considering golf today.”
As Ambassadors, Curry and Morgan will be featured in national television ads and collateral material supporting PGA Jr. League. They will also share their participation to their millions of follow- ers on social media.
“There’s no better enjoyment than playing for a team and playing with a team,” says Curry. “You have that sense of accountability, that sense of fun, and you’re meeting new people from all different walks of life and going toward one common goal. “That’s what you can find when it comes to PGA Jr. League.”
Adds Morgan: “I know that as a little girl, I always wanted to be a part of a team and feel encouraged by my teammates and coaches. Being a part of PGA Jr. League gives girls and boys the opportunity to do what they love and be part of a team.”
In 2018, a record of more than 50,000 boys and girls played on 4,200 teams nationwide, up from 42,000 kids on 3,400 teams in 2017. Of those players, 81 percent were beginner or recreational golfers, demonstrating the developmental nature of the program and its inclusivity to all youth.
In addition to his role as a PGA Jr. League Ambassador, Curry will also partner with PGA REACH on an annual fundraising tournament. Proceeds from the event will benefit PGA REACH, the 501 (c)(3) foundation of the PGA of America, and the Stephen and Ayesha Curry Family Foundation. PGA Jr. League is the flagship youth pillar program of PGA REACH, with the goal of making the program accessible to all interested kids in the United States and around the world.
Through PGA REACH’s partnership with Dick’s Sporting Goods Foundation and its Sports Matter grant, scholarships are available to players who meet financial need requirements or are from military families and apply for assistance through their Captains. The scholarship program launched in 2017 and more than 1,600 scholarships were awarded to players during the 2018 season.
With the addition of Curry and Morgan, PGA Jr. League bolsters its reach, driving new customers and revenue to PGA Professionals through the program in 2019 and beyond.