PGA Chief Membership Officer John Easterbrook Jr. offers some perspective on how PGA Professionals will gain from the upcoming move to Texas
As you may have heard, the PGA of America is moving its head- quarters from Palm Beach Gardens, Florida, to Frisco, Texas (see page 64). It will anchor a 600-acre, mixed-use development, that, when it opens in 2022, will include two championship golf courses, a short course, practice areas totaling 45 holes, state-of-the-art clubhouse; and a 500-room Omni Hotel and 127,000 square foot conference center.
What will the benefits be to PGA Members?
- A world-class Education Center designed for both the professional development of PGA Professionals and player development. The center will feature state-of-the-art classrooms and teaching facilities connected to two championship golf courses, as well as a short course and practice areas. The new PGA of America headquarters will become home to national player development and coaching programs.
- The golf courses and Education Center will be licensed facilities managed by the PGA of America, which provides the opportunity to showcase best practices in golf course management.
- The venue will host championships operated by the PGA of America, including numerous member championships, PGA Jr. League Championships, the PGA Championship, KPMG Women’s PGA Championship, KitchenAid Senior PGA Championship and PGA Professional Championship. A future Ryder Cup is also a possibility.
- Being part of the No. 5 media market in Dallas – an area that is incredibly passionate about golf – brings many benefits. From attracting and retaining a diverse talent pool to new championship and education facilities, this relocation will drive continued growth.
- The Northern Texas PGA Section also plans to be located on the campus. With better connectivity between Sections through embedded state-of-the-art technology, there will be promising opportunities to pilot new programming for all 41 PGA Sections.
- Known as the “Best City to Raise an Athlete,” being based in Frisco will allow the PGA of America to further innovate coaching and player development programs, in its continued efforts to attract and retain golfers.
Why Frisco, Texas?
PGA Frisco is much more than a new headquarters location. It is a once-in-a-lifetime opportunity.
We will bring major championships of both men’s and women’s golf to Frisco, while creating a destination that will attract, excite and engage new golfers and golf fan. We’ll also provide innovative and state-of-the-art facilities that will challenge golfers of all skill levels to improve, enjoy and, ultimately, fall in love with the game of a lifetime.
PGA Frisco puts us in a stronger position to elevate and advance the careers of our nearly 29,000 PGA Professionals, as we work together to ensure that our sport evolves to more closely resemble the communities we serve. With the Education Center directly linked to headquarters and these facilities, a central location will benefit our membership.
Everything great starts with a dream. All PGA Partners are going to be asked to engage, and we look forward to building something special with these partners, who embrace our vision in a com- munity and region that are both passionate about golf and committed to growing with us.
John Easterbrook Jr.,
PGA Chief Membership Officer
PGA of America