Tips for Selling: Drivers & Irons

“When a new driver comes on the market, the first 90 days are critical to sales. Scheduling a fitting day with the manufacturer and having staff available for fittings at other times is key to maximizing driver sales.”
Lawrence Auer, PGA Head Professional, Azalea City Golf Course, Mobile, Alabama


“The best tip on selling more irons is to ask customers if they want to demo one of the new sets. Having a set they can try in a casual round is key. Ninety percent of the time they hit it better than their current set, and you have a sale.”
Shawn Cox, PGA Director of Golf, The Grand Golf Club, San Diego, California

“Most PGA Professioals know the importance of demo clubs and clubfitting, but I doubt that many of our customers realize they can actually trade in their old sets for new ones. So I promote Value Guide to them.”
Hill Herrick Jr., PGA Head Professional, The Greenbrier, White Sulphur Springs, West Virginia


“By offering demo drivers near your counter, you have an opportunity to spark interest in the latest drivers available. With a deep supply of different shafts and clubheads, your customers will be able to use the driver while playing a round of golf. And that gives you a much better chance of capturing that sale.”
Kellie K. Hines, PGA Head Professionl, Timbers Resorts’ Ocean Course at Hokuala, Kauai, Hawaii