Tips for Selling: Accessories

“Accessories can get cluttered if not merchandised correctly, but also can get lost. Make sure you are not putting out huge amounts of the same item. Make it look exclusive and then back fill the items when they sell.”
Grace Hurley, PGA Golf Retail Manager, Ponte Vedra Inn & Club, Ponte Vedra Beach, Florida

 

“When it comes to accessories, we like to include products with a story, such as Links Custom Candles, where the owner’s father was a golf professional, or Meat Mitch, a local company with a barbecue sauce. A lot of millennials want to buy into a purpose, so we try to have products with a story to get behind.”
Nick Muller, PGA Director of Golf, The Country Club of Lincoln (Nebraska)

 

“When greeting and checking members and guests in, ask them if they need a glove, golf balls and/or yardage book. This will assist them if it’s their first time playing the golf course.”
Brett Eaton, PGA General Manager, Semiahmoo Resort, Golf and Spa, Blaine, Washington

 

“Dedicate space to unique and fun items, maintain a solid back stock during prime selling windows, and provide boxing and gift wrapping.”
Patrick Casey, PGA Director of Golf, Brentwood Country Club of Los Angeles (California)