Tips for Selling: Golf Bags

“We stage product on the first tee in the spring time showing several styles of new bags. We usually display new bags with new clubs, headcovers and golf towels, etc. This way, members can see some multi-layering merchandising.  Not only does it promote golf bag sales, but often the headcovers and towels are bundled in the purchase.  We also offer free embroidery for special-order sales in November. The ball pocket or sweater pocket will often unzip, making it easy to drop off at a local embroiderer.”
Jay Dufty, PGA Director of Golf, Washington Golf & Country Club, Arlington, Virginia

“At The Greenbrier, we do two or three major things to drive the sales of golf bags. We look for bags that utilize colors of sports teams or universities that are popular among our golfers. We also incentivize golf bag purchases from specific manufacturers when a set of clubs is special ordered. When clubs are ordered, we offer a golf bag from the same manufacturer to match.”
Jamie Hamilton, PGA Associate Director of Golf, The Greenbrier & The Greenbrier Sporting Club, White Sulphur Springs, West Virginia

“Offering unique options, colors/designs and features that customers enjoy is the key to selling golf bags.  I look for ways to brand the bags differently with our club logo.  For example, instead of just putting our logo on the ball pocket, we might put the club name on the apparel pocket.  These ‘retro style looks really capture the attention of our members and increase sales.”
Jake McCullough, PGA Head Professional, Odessa (Texas) Country Club