Tips for Selling: Women’s Apparel

“We moved all the women’s offerings to the front of the shop by the counter and increased our sales dramatically. It’s critical to ask your customer what they are looking for and get their feedback on product coming in.”
Kelly O’Donnell, PGA Director of Golf, Wolfdancer Golf Club, Hyatt Regency, Lost Pines (Texas)


“Women are buying the bottoms first and then the top. Contrary to many years in the past, displaying interesting patterns/print bottoms is driving women’s tops. For the first time in a long time, women’s bottoms sales are beating women’s tops almost two to one.”
Jim Schouller, PGA Head Golf Professional, Abenaqui Country Club, Rye Beach, New Hampshire


“I like to move the women’s section around the shop year after year.  With smaller collections, I also like to change displays more often than the men’s displays. It makes it look like there is new merchandise arriving.”
Sara Muldoon, PGA Director of Golf, Hershey (Pennsylvania) Country Club


“Showcase new apparel arrivals near the entrance of the golf shop. Also, it’s important to communicate to members and guests that you have just received new apparel, and actually walk them over to show them.”
Brett Eaton, PGA General Manager, Semiahmoo Resort, Golf and Spa, Blaine, Washington