Top Equipment Companies are Launching Plenty of New Products

ORLANDO, FL – JANUARY 24: An overview of the show floor during PGA Merchandise Show held at Orange County Convention Center on January 24, 2018 in Orlando, Florida. (Photo by Montana Pritchard/PGA of America)

The Equipment Hall at the 2019 PGA Merchandise Show is buzzing with business, as many major brands use the PGA Show to launch new products and give attendees the opportunity to test their latest innovations.

Several equipment companies, such as Cobra Puma Golf and Tour Edge, have expanded their footprint at the 2019 PGA Show, while Bridgestone Golf and Mizuno Golf have returned to the Show floor following absences.

Longtime exhibitors Callaway Golf, Titleist, Ping, Srixon/Cleveland/XXIO, and Cobra Puma Golf continue to anchor the busy Equipment Hall, while Wilson Golf, Miura, Fourteen/PRGR/Daiwa, Knuth Golf, Lynx Golf and other companies are showing off their latest innovations.

Bridgestone (booth 1033) and Mizuno (booth 373) have returned to the PGA Show with a variety of new products, and tour professional appearances. LPGA star Lexi Thompson will be at Bridgestone signing autographs from 2:15-3:30 p.m., while Mizuno will have Luke Donald at their booth on Thursday from 1-4 p.m.

Mizuno is also unveiling a new product at 9:30 a.m. on Wednesday to PGA Show attendees.

“After a short hiatus, we are thrilled to return to unveil our new ST190 woods and JPX919 Hot Metal Pro irons,” said Jeremy Galbreth, director of golf for Mizuno USA. “We are excited to have former World No. 1, Luke Donald, join us for the experience, as well as present other golf-exclusive news planned for the Show.”

Bridgestone is unveiling new iterations of its B330 Tour golf balls, a new e12 ball, and new additions to its ball-fitting program and equipment lineup.

“We are excited to return to the PGA Merchandise Show to promote our newest products and to roll out the next phase of our proprietary ball-fitting program to PGA Professionals and leading retailers,” explained Bridgestone Golf President and CEO Dan Murphy.  “Custom fitting for golf balls was a concept we pioneered 12 years ago. It has provided us with large amounts of data, which have proven to be a valuable tool for us to customize the performance of our balls to fit a wide range of different swing types.  The PGA Show has served as an important launching pad for us.”

Callaway Golf (booths 1424, 1443, 1463 and 1663) is introducing its new Epic Flash driver and fairway woods, its new Apex and Big Bertha irons, ERC golf balls, the PM (Phil Mickelson) grind 2019 wedges and Odyssey Stroke Lab putters. Callaway’s Flash Face woods were created by Artificial Intelligence and “machine learning,” a field of computer science that uses statistical techniques to give computer systems the ability to “learn” with data without being explicitly programmed.

Titleist (booth 431) is not only launching its new 2019 Pro V1 and Pro V1x golf balls at the PGA Show, but is showing off its new AP3 black irons and TS2 and TS3 drivers. Titleist is also launching two new Scotty Cameron putters, the Select Fastback 2 and Select Squareback 1.5.

Cobra Puma Golf (booth 273) has its largest presence ever at the PGA Merchandise Show while showcasing its new King F9 family of irons and woods, featuring new Speedback technology. “The PGA Merchandise Show is an important industry event that connects our brands to a large, global golf audience,” said Dan Ladd, Cobra Pama senior vice president of sales & marketing. “This year, we are expanding our footprint and presence at the PGA Show, furthering our support of the PGA of America, PGA Professionals in attendance, and utilizing the increased space to showcase cutting-edge innovations.”

Ping (booth 743) is rolling out its new G410 fairway woods and hybrids, along with the new Ping Blueprint blade irons, the i500 and iBlade irons, and an array of new Sigma 2 and Vault 2.0 putter models.

Tour Edge (booth 843), which has moved to a new spot on the main equipment aisle and doubled its booth space, is showcasing its new EXS driver and new models in its Exotics line. PGA Tour Champions professionals Tim Petrovic and Scott McCarron are making appearances at the Tour Edge booth.