From morning to evening on Wednesday, a slate of different special sessions was hosted for PGA Show attendees to experience, learn and gain key takeaways.
The topics ranged from industry trends by the National Golf Foundation, to golf fitness advice by the legendary Greg Norman, and everything in between.
To kick off the day’s schedule at the all-new PGA of America Hub, National Golf Foundation Chief Research Officer David Lorentz of Jupiter, Florida, dove into the company’s latest findings and how attendees could benefit.
Participation rates, Google Trends, observations about the changing golf demographic and several key points were touched on by Lorentz, who encouraged those attending to be mindful of a changing golf world.
“The winds are blowing favorably in golf’s direction right now,” said Lorentz. “It’s advantageous for you, your facility and the game to step up and recognize what an opportunity we have for ourselves with this surge in play.”
Across the floor from the PGA Hub was the Golf Fitness, Wellness and Instruction area. Throughout the day, attendees could find the latest products & trends in the world of golf nutrition, wellness, fitness & instruction, plus hear from subject-matter experts representing the Golf Fitness Association of America.
The stage received a day-end boost of star power, too, when legendary major champion Greg Norman arrived to discuss golf fitness alongside representatives from F45 and Concert Golf Partners.
Passion was ever-present in the two-time Open Champion when discussing the topic – Norman has been a long-time fitness advocate, and challenged every attendee to do one thing when they got back to their hotel rooms.
“When you go to brush your teeth, try balancing on one foot the whole,” said Norman. “In the morning, do the same thing, but on the other foot. You’ll get an idea quickly of what your balance truly is, but it’s a good barometer for your overall fitness, too. You must become the CEO of your body – find out what’s necessary for you to be healthy and strong. It might take a lot of work, but there’s nothing more important than your health.”