- ‘UNLOCKED: THE PGA SHOW’ PREMIERES TODAY – The 2026 PGA Show comes to an end today, but a unique new streaming video series will keep it in the spotlight. “UNLOCKED: The PGA Show” premieres today on pgashowunlocked.com. Created by PGA Golf Exhibitions and NBTV, the series will allow consumers and golf fans around the world to experience the energy of the PGA Show with on-demand episodes. Consumers will be able to buy or pre-order products online using NBTV’s Buy Bar technology. Episode One of UNLOCKED will feature this week’s PGA Show Demo Day, with Episodes 2 (available Jan. 24) and 3 (available Jan. 29) delving into the action on the PGA Show Floor. Be sure to tune in and relive a memorable week of PGA Show action!
- SEE ALL THE WINNERS – Today’s the day to visit the Inventors Spotlight and New Product Zone areas of the PGA Show Floor to see the winning products from this week. This year’s New Product Zone winners are Ayr Support, Tee Box Caddie and Pinned Golf – congratulations to all! While you’re at it, check out the winners from this week’s PGA Fashion Show as well: Rhone (Best Men’s Brand), A. Putnam (Best Women’s Brand) and Bubble Lifestyle (Best Dressed).
- PGA INDUSTRY STAGE – The informative discussions and presentations you’ve been enjoying all week at the PGA Industry Stage powered by CapTech continue today. At 10 a.m., PGA of America Golf Professional Robert Scott of the Four Seasons Orlando will be joined by optometrist Stacey Dunn for a presentation from Maui Jim called “Eye Health and Clear Vision for PGA of America Golf Professionals.” Then at 11 a.m. Founder and President Mike Hendrix of smbGolf will discuss “Time & Discovery: Rethinking AI’s Role in Golf Operations.”
- SUSTAINABILITY – The PGA Show is committed to sustainability through RX Global’s pledge to be Net Zero Carbon by 2040 by being mindful of its environment impact. Initiatives to reach that goal this week were the same as 2025, when the program helped collect 768 pounds of compost through diversion stations, behind the scenes sorting and cooking oil recycling. The PGA Show also partnered with Habitat for Humanity to collect items for local charities and ran a food donation program, and sustainable farming practices were showcased in the PGA Café. In addition, the Walk for PGA initiative promoted eco-friendly walking routes using five pedestrian bridges to surrounding hotels to reduce vehicle traffic and encourage healthy step counts.
- SEE YOU IN FRISCO – Open your calendar app, because we have some dates for you to block out. Golf industry professionals and golf shop merchandisers are already planning for the 2026 PGA Buying Summit, coming to Omni PGA Frisco Resort this July 27-29. The Home of the PGA of America will host the event, which is a mid-year chance to source products and innovations from more than 100 leading golf brands. And make sure to highlight Jan. 26-29, 2027 as the dates for next year’s PGA Show. We look forward to seeing you back at the Orange County Convention Center for the 74th PGA Show!