News

PGA Show exposure benefits emerging apparel exhibitors

The PGA Show is the quintessential spot for PGA of America Golf Professionals and buyers to discover new and emerging brands that can make a real difference in the look,...

Golf Travel Pavilion exhibitors help arrange trips worldwide

The good news for the golf travel industry is it’s never been easier to plan trips to exotic locations such as Spain, Portugal, Ireland, the Dominican Republic and South Africa....

2026 PGA Show apparel trends: clean and sophisticated silhouettes, smaller prints, updated hoodies

Established or emerging lines. Men’s or women’s. Classic or modern. Fashion- or function-driven. There’s a bit of everything to be found across the apparel aisles at the PGA Show, where...

PGA Show Winter Jam brings country to Orlando

After two days of navigating the bustling aisles of the PGA Show, many attendees headed to The Retreat Stage to kick up their heels and take in the third annual...

 “UNLOCKED: The PGA Show” streaming video series premieres on Friday

The first episode of “UNLOCKED: The PGA Show” will premiere Friday, Jan. 23, on pgashowunlocked.com, marking the launch of a highly engaging, shoppable video series that brings the industry-only PGA...

PGA Coaches help drive value at golf facilities

The game of golf is booming like never before, and the good times can keep rolling if PGA of America Golf Professionals use coaching to keep new players in the...

Day 2 Review: PGA HOPE Day continues excitement, momentum

PGA HOPE Day at the 2026 PGA Show took time to thank our Veterans and the PGA of America Golf Professionals who work with them. It was a red-white-and-blue banner...

5 Things to Know: Thursday, Jan. 22

PGA HOPE DAY – Day 2 of the 2026 PGA Show pays tribute to Veterans and active-duty military personnel as PGA HOPE Day. The PGA of America’s flagship military program...

Save the dates for 2027

  The 74th PGA Show will be held in Orlando on Tuesday, Jan. 26 through Friday, Jan. 29, 2027. PGA Show Demo Day will take place on Tuesday, Jan 26...

2026 PGA Buying Summit returns to Omni PGA Frisco Resort in July

The PGA Buying Summit is returning to the Omni PGA Frisco Resort for the fourth time July 27-29 (Monday through Wednesday) to provide a mid-season meeting for the golf industry...

Steinbreder, Van Sickle, D’Amato among 32nd annual ING Media Award honorees

Some of the top media in the business took top honors in the 32nd Annual ING Media Awards program. Results in 12 categories were announced Wednesday at the 2026 PGA...

Celebrity Pickleball Pro-Am took center stage Wednesday night

Golf participation isn’t the only thing that’s increasing at private clubs and municipal courses. Racquet sports such as pickleball and padel ball have become two of the world’s fastest-growing sports....

Dunning recognized as Official Team Outfitter for 2026 PGA Cup Teams

Dunning Golf took to the PGA of America Industry Stage presented by CapTech on Wednesday to discuss its recently announced selection as Official Team Outfitter for the 2026 PGA Cup...

The Concession prepares to host first Senior PGA Championship   

Sometimes, it’s all about timing. Senior PGA Championship officials spoke Wednesday morning at the PGA of America Industry Stage presented by CapTech about the major championship moving to The Concession...

Led by Crowell, PGA of America National Awards Class was recognized on Wednesday

The PGA of America announced its 2026 National Award Recipients at the 73rd PGA Show on Wednesday, Jan. 21. The awards class is headlined by PGA of America Golf Professional...

Basketball and baseball stars helped officially open 73rd PGA Show bright and early on Wednesday

The cars started lining up outside the Orange County Convention Center before sunrise Wednesday, a reminder of how far the PGA Show has come since it began more than 70...

Rapidly-growing Women Leaders Platform celebrated 10th anniversary at PGA Show on Wednesday

The Women Leaders Platform, formed by PGA Magazine to create a network for female PGA of America Golf Professionals and industry figures through events, mentorship and platforms, celebrated its 10th...

High-energy Fashion Show heats up the night

PGA of America Golf Professionals, merchandiser/buyers and other PGA Show attendees flocked to The Retreat Stage in Hall E Wednesday night for the annual Fashion Show, where a dozen top...

New Product Zone’s a must stop for many PGA Show attendees; three best new products will be announced Thursday at 2:30 p.m.

There are few things in golf better than finding a once-hit Titleist Pro V1 ball in the rough. But here’s one: Finding an invention that will shave a couple strokes...

Day 1 Review: 2026 PGA Show starts strong with enthusiastic crowds, award winners and Fashion Show

The game of golf is going strong, and the 2026 PGA Show opened with a first day that reflected the sport’s popularity and business impact. The PGA Show Floor on...

Dustin Lynch to headline PGA Show Winter Jam on Thursday night

Chart-topping country music sensation Dustin Lynch will headline the third annual PGA Show Winter Jam, an exclusive after-hours concert event for registered PGA Show attendees on Thursday night. Corebridge Financial...

Thursday, Jan. 22: PGA HOPE Day to honor Veterans, recognize participating PGA of America Members

PGA HOPE Day returns to the 73rd PGA Show on Thursday to recognize and celebrate the flagship military program of the PGA of America REACH Foundation, the 501(c)(3) charitable foundation...

PGA Town Hall for PGA of America Members set for Thursday at 2:30

PGA of America Members (all classifications) are invited to attend a PGA Town Hall Meeting Thursday at 2:30 p.m. in the PGA Member Business Center (fourth floor, Valencia Room) at...

Drive For Show LIVE debuted in style at PGA Show Demo Day

Golf equipment and teaching aids weren’t the only items that debuted at Tuesday’s PGA Show Demo Day at Orange County National Golf Center. So did Drive For Show LIVE, a...

Celebrity Pickleball Pro-Am set for 5 p.m. today

You’ll want to be sure to head over to the Racquet Sports at the PGA Show area on the Show floor between 5-7 p.m. for the much-anticipated Celebrity Pickleball Pro-Am....

AGM Product Preview Reception was in the Spotlight on Tuesday night

Following a jam-packed AGM Retail Conference, hundreds of attendees moved over to the Product Preview Reception, where a diverse group of vendor/partners provided a sneak peek at what they will...

Plenty of sun, smiles and fun at 2026 PGA Show Demo Day

Sunny skies and big smiles were plentiful at 2026 PGA Show Demo Day, as the world’s largest outdoor professional demo day added exciting new features while maintaining the elements that...

Annual AGM gathering highlighted by speakers, sharing ideas and education

Against a backdrop of 1980s flashiness and fun, the Association of Golf Merchandisers (AGM) gathered Tuesday for the 2026 AGM Retail Conference to share ideas, build community and learn new...

Opening ceremony to mark official start of 2026 PGA Show on Wednesday morning

The 73rd PGA Show, golf’s longest running and largest global business gathering, opens its doors to thousands of PGA of America Golf Professionals, golf leaders, industry executives and retailers, and...

PGA Show features enhanced Career Zone as a dedicated Golf Industry Career Resource Center

What You’ll Find in the Career Zone Confidential career consultations Industry job board with active openings Scheduled interviews in private meeting rooms Direct access to hiring companies and recruiters Sales...

Seven separate stages are humming with expert presentations all week

This week’s PGA Show offers a comprehensive schedule of complimentary professional development programs delivered across seven presentation stages embedded within a sold-out Show floor featuring more than 1,100 golf lifestyle...

Runway Fashion Show spotlights trends for the fairway and beyond on Wednesday evening

The 2026 PGA Show will cap its opening day of exhibits with the return of the popular Fashion Show & Reception on Wednesday, Jan. 21, inside The Retreat in Hall...

Golf Travel Pavilion spotlights world-class destinations and growing global demand for golf travel

Global golf travel will take center stage this week at the 2026 PGA Show as premier international destinations, resorts, tour operators and travel services convene on the PGA Show floor...

National 2026 PGA of America Award winners to be revealed at Wednesday presentation

The PGA of America will introduce its national award recipients in a special presentation on the PGA of America Industry Stage presented by CapTech at the PGA Show Wednesday at...

New products and golf inventions headline PGA Show Innovation District

The 2026 PGA Show Innovation District will be the epicenter for new product discovery and emerging golf inventions at the world’s largest annual gathering of the global golf industry, returning...

Seven separate stages deliver unmatched, complimentary industry programming

This week’s PGA Show offers a comprehensive schedule of complimentary professional development programs delivered across seven presentation stages embedded within a sold-out Show floor featuring more than 1,100 golf lifestyle...