- PGA HOPE DAY – Day 2 of the 2026 PGA Show pays tribute to Veterans and active-duty military personnel as PGA HOPE Day. The PGA of America’s flagship military program is being celebrated with a full schedule of special events to enhance awareness of PGA HOPE (Helping Our Patriots Everywhere) rehabilitative golf programs, which has impacted more than 65,000 Veterans since the program started in 2015. That includes more than 15,000 Veterans served through more than 660 programs across all 60 states last year – all provided at no cost to participating Veterans and active duty military. Stop by the PGA of America hub directly inside the PGA Show Floor main entrance to visit the PGA HOPE booth to learn more about the mission of this remarkable program.
- WINTER JAM – Experience an energetic Nashville groove in Orlando when country music star Dustin Lynch takes the stage at the PGA Show Winter Jam, supported by Corebridge Financial. The show starts at 6 p.m. in The Retreat, located in Hall E of the Orange County Convention Center. All registered PGA Show attendees are invited to attend the complimentary event on a first-come, first-served basis. As part of PGA HOPE Day, Veterans, active duty military, PGA HOPE-certified PGA of America Golf Professionals, PGA HOPE Ambassadors and PGA HOPE graduates will be honored as special guests.
- CHECK OUT THE INNOVATION DISTRICT – Get a look at the future of golf merchandise and services by visiting the PGA Show’s Innovation District – the New Product Zone and Inventor’s Spotlight areas. This eclectic area of the PGA Show Floor houses cutting-edge innovations, fresh ideas, unique offerings and the chance to connect with industry leaders and your peers. Make sure to add it to your PGA Show schedule!
- PGA INDUSTRY STAGE HIGHLIGHTS – Today boasts another full day of compelling presentations on the PGA of America Industry Stage presented by CapTech. That includes the National Golf Foundation’s 2026 State of the Business presentation at 9:30 a.m.; The Value of the PGA Coach with PGA of America President Don Rea and PGA Coach Will Robins at 10:30 a.m.; the SiriusXM Teaching & Coaching Town Hall with PGA Teacher & Coach of the Year winners Michael Breed and Jim McLean and PGA Golf Professional of the Year Brian Crowell at 12:30 p.m.; and Practical AI for PGA of America Golf Professionals at 2:15 p.m.
- PGA TOWN HALL TODAY – PGA of America Members of all classifications are invited to attend a PGA Town Hall Meeting today at 2:30 p.m. in the PGA Member Business Center (fourth floor, Valencia Room) at the Orange County Convention Center. The annual PGA Town Hall at the PGA Show will feature PGA of America officers providing a “State of the Association” overview, a look ahead to major PGA of America events in 2026, and the floor will be open for questions from PGA of America Members in attendance.