Ping is showcasing its new G440 family at the PGA Show this week. The new custom-fit, custom-built G440 family consists of three driver models (MAX, LST, SFT), three fairway wood designs (MAX, SFT, LST) in multiple lofts, six hybrid choices and an iron set (4-9, PW, UW, 52°, 56°). For slower-swing-speed golfers, all the clubs except the LST driver can be custom built with lighter head weights, the ultralight Ping Alta Quick shaft and a lighter grip as part of the G440 High Launch (HL) option.
“Our pursuit of helping golfers play better and enjoy the game more advances to an even higher level with the introduction of the G440 family,” said John K. Solheim, Ping CEO & President. “Through multiple technologies across all the product categories, the next generation of our ‘G’ franchise is delivering more speed and more distance while ensuring the forgiveness expected from every Ping club. The powerful combination of distance and forgiveness yields maximum performance when golfers are properly fitted. We see that every day in our testing, and we’re excited to get the G440 into the hands of golfers so they can enjoy the same benefits.”
Ping takes tremendous pride in its color-coded fitting system that customizes each golf club to fit the swing characteristics of golfers of all skill levels and abilities. Several tour players have put the new Ping G440 drivers and other clubs in their bags, with more expected as the 2025 season progresses.
“The tour adoption of the drivers and fairway woods has been exceptional,” Solheim said. “The G440 LST driver was used to win in its first official week on tour and we’re seeing more in play around the world every week. Our tour players appreciate the added ball speeds and continually comment on the great sound and look. Like all golfers, they are in search of more speed and optimized launch conditions, and they are happy to find it in new equipment.”
In the new G440 drivers, the Ping engineering team achieved the lowest center of gravity in a Ping driver to date, leading to distance-adding ball speed and higher launch across the face through multiple weight-saving advancements, including applying Carbonfly Wrap crown technology to all three models. The combination of a shallower face, lightweight carbon crown and an internal technology, called Free Hosel, help save significant weight and align the CG closer to the force line for faster ball speed, optimal spin and higher launch. The lower face height results in a hotter, thinner face for more flexing, especially in the high heel region, a common mis-hit location for many golfers.
Our engineers more than met the challenge in the G440 drivers,” Solheim said. “As with all our designs, it’s never just one thing that leads to performance improvements. They did an excellent job of identifying weight savings with advancements like the Free Hosel to achieve our all-time lowest CG position while optimizing the face structure to produce more consistent ball speed results across the face. Golfers can expect to hit straighter drives with the G440 drivers and with the higher launch they can also play less loft and enjoy faster ball speeds.”
Knowing a properly designed, lighter system weight leads to faster swing speeds and distance gains, mass was removed from the G440 driver heads and shaft to reduce the overall weight by 10 grams compared to the previous generation. In doing so, the standard shaft length was increased ¼″ to 46″ in the Ping ALTA CB Blue, and 45.5” in the Ping Tour 2.0 and stock aftermarket options, a combination that is delivering more speed while ensuring forgiveness and improving dispersion.
“Our decision to go longer in length is backed by discoveries made here at the Ping Proving Grounds, inspired by the game-changing forgiveness of Ping drivers,” Solheim said. “We know that longer-length clubs allow most golfers to swing faster, so we began measuring the effect of a 46-inch shaft during our fittings. The data revealed that most golfers improved their performance, leading to higher-launching, longer drives with tight dispersion.”
The Ping G440 irons are the latest in the evolution of perimeter-weighted, cavity-back irons invented by Ping Founder Karsten Solheim some 40 years ago. The G440 irons are custom-fit (lie, loft, length and shaft flex) to for golfers in need of game-improvement technology who prefer the setup view of a players-style shape. Increased ball speed comes from a shallower, thinner face and the low/back CG location – resulting in higher-launching, longer-carrying shots with stopping power.
“The G440 iron offers golfers everything they need to elevate their iron play. It looks amazing and delivers the distance they want with the control they need to hit shots closer to the hole,” said John K. Solheim. “In this category, we continue to emphasize the importance of consistency and stopping power when determining the iron that best fits a golfer. We know they want distance, but distance without control doesn’t lead to lower scores. Through multiple advancements, the G440 represents the most versatile iron in our line and will fit the games of a lot of golfers.”
Another key contributor to the added distance is the next generation of the PurFlex cavity badge. The four-piece molded badge is more flexible than previous designs, expanding and contracting to support the thinner face while contributing to more ball speed and enhancing feel and sound.