The Clubhouse, an organized PGA Show floor destination for golf industry professionals seeking to enhance member or player experiences through innovations in racquet sports, fitness, health and wellness, and club amenities will be a beehive of activity at the 2025 PGA Show Wednesday through Friday.
The Clubhouse Stage on the PGA Show floor will feature 23 complimentary education sessions by golf development and racquet sports experts, while The Clubhouse area has doubled in size to accommodate nearly 150 participating companies, expanded programming and two all-purpose product demonstration courts for live product testing, demonstrations and open play during PGA Show hours.
A new Clubhouse Brew Bar will host daily hospitality and networking events sponsored by Nespresso Professional, the new RADL Wire, RealFood Hospitality, Strategy & Design, and Bar Convent Brooklyn. PGA of America Golf Professionals, golf course owners, general managers and facility decision-makers can expect to find tools and insights to elevate golf resort and facility experiences, enhance member loyalty and player engagement programming.
The two pickleball demonstration courts at The Clubhouse will feature demonstrations by Selkirk Sport, Skechers, Vulcan Sporting Goods and Mizuno Racquet Sports, with Gearbox, Holbrook Pickleball, ROKNE Pickleball, Selkirk Sport, Swinton Sports and the Pretty Pickleball Company serving as Pickleball paddle sponsors. Selkirk is the pickleball net sponsor, Vulcan the pickleball ball sponsor, Skechers the court barrier sponsor, and CushionX, Division of AT Sports, is the court sponsor.
Here is an overview of activities and demonstrations scheduled for The Clubhouse stage, exhibitor pavilion and demonstration areas:
Wednesday, January 22
9 a.m.-2 p.m. — The Clubhouse Day 1 Brew Bar – presented by Nespresso Professional.
9:15-9:45 a.m. — Future-Proof the Fairway: 2025 Best Practices in Modern Golf Course Management – Ben Cruise, Director of Sales, foreUP, and Dan Share, PGA, Director of Sales, BlueGolf.
10-11 a.m. — Streamsong Golf Resort – Enhancing the Golf Experience through Player Engagement and the Future at Streamsong Golf Resort – Q&A with Streamsong Golf Resort Architect.
11:15 a.m.-Noon — Revolutionizing Player Development: A Holistic Approach with the Player Development Index (PDI) – Annika Sorenstam, PDI Ambassador, and Roger Knick, PDI Founder.
12:15- 1 p.m. — Learn More About StrackaLine’s Pro Pinsheet & Course Setup Software – No Cost to PGA Members! – StrackaLine’s Jim Stracka, CEO, Justin Porter, Vice President of Sales and Ian Crick, PGA, Director of Golf.
1:15- 2 p.m. — The Beating Heart: How Clubs are Embracing Racquet Sports and Giving Communities What They Crave – Robyn Duda, Co-Founder & CEO, RacquetX, and Brian Dillman, CEO, Racquet Sports Professionals Association (RSPA).
2:15-3 p.m. — Bilingual Education and Outreach for Latinos in the U.S. and the Americas – Juan Luis Guillen, Golf Gusto, and Fransisco Rivera, Director of Regional Affairs & Rules, United States Golf Association (USGA).
3:30-4 p.m. — Golf Business LIVE — Tech Talks, hosted by Harvey Silverman – Mike Suglich, Founder & President, GreenLight Advisors; Mike Williams, PGA, Vice President, Landscapes; Phillip Martin, PGA, Senior Vice President, Operations, Troon; Matthew Kammeyer, Director of Golf, Salt Lake City Golf; Andrew Peterson, PGA, President, Alamo City Golf Trail / San Antonio; Chris Goodman, General Manager, Metro Parks Tacoma & Meadow Park GC.
4:30-5 p.m. — Welcome Reception presented by RADL Wire
Thursday, January 23
9 a.m.-2 p.m. — The Clubhouse Day 2 Brew Bar – presented by RealFood Hospitality, Strategy & Design.
9-9:45 a.m. — F&B: The Modern Take on Clubhouse & Experiential Dining – presented by RealFood Hospitality, Strategy & Design.
10-10:45 a.m. — Elevate Your Experience: What is Your Club Doing to Retain and Vet Current Members, Attract New Members and Maintain Waitlists – Ben Lorenzon, Creative Director, Champions Run, Melanie Halpert, Director of Membership Sales, Desert Mountain Club, Melissa Hansen, Director of Membership & Marketing, The Club at Olde Cypress, and Bethany Ackerman, Membership and Communications Director, Rehoboth Beach Country Club.
11-11:45 a.m. — Renovation Best Practices: Public & Private Communities –Justin Apel, Executive Director, Golf Course Builders Association of America (GCBAA) and John Holmes III, President, Atlas Turf International Limited.
11:50 a.m. -12:30 p.m. — A New Way to Play, presented by the USTA – Matt Barnhart, Senior Director, Play and Competition, United States Tennis Association
12:40-1:20 p.m. — Leadership Links – Lessons Learned in the Art of Team Building, presented by the NGCOA – Matt Bryant, PGA, General manager & Director of Golf, Green Valley Ranch Golf Club; Tom Bugbee, Chief Operating Officer, CourseCo; Mike Woods, PGA, Director of Golf, Haggins Oaks | Partner, Morton Golf, LLC, and Harvey Silverman, Contributor, Golf Business | Founder, Silverback Golf Marketing.
1:30-2:10 p.m. — The Digital Green: How Simulators and Shared Facilities are Transforming the Industry – Mike Doyle, Chief Golf Officer | Co-Founder, Five Iron Golf.
2:15- 3 p.m. — Growing Her Game: How to Attract, Engage, and Retain Female Golfers – Marcela Smith, Director of Girlfriends Guide to Golf; Dr. Shannon Reece, Founder of Training for Optimal Performance; Dana Schultz, PGA, Director, Operations Troon; Rachel Carter, Sr. Director of Membership, National Golf Course Owners Association, and Heather Angell, PGA, Director of Instruction at Fiddler’s Creek in Naples, FL
3-4 p.m. — Golf Business LIVE with Michael Williams, powered by Tagmarshal – Jill Walsh, Head of Strategic Partnerships and Renewals, Toptracer; Allison George, General Manager, Toad Valley Golf Course, and Mike Williams, PGA, Vice President, Landscapes.
4:15-5 p.m. — Profits on the Rocks: Boosting Sales through Mixology – Alison Anne, Founder, Restaurant Revolution, and Ara Anton, The Country Club Comic.
4:15-5 p.m. — Clubhouse Happy Hour powered by Bar Convent Brooklyn (BCB).
Friday, January 24
9:30-10:15 a.m. — USGA Handicap Review Tool – Helping the Golf Club’s Handicap Committee – Lee Rainwater, Director, USGA Handicapping Education & Outreach; Terry Benjamin, Assistant Director, USGA Handicapping Education & Engagement.
10:30-11 a.m. — Discussion with Racquet Sports Professionals Association (RSPA) – Brian Dillman, CEO, Racquet Sports Professionals Association (RSPA).
11:10-11:40 a.m. – Integrating New Technology – How Clubs Can Maximize Revenue and Membership by Embracing Tech – Ian Blunt, Global Brand Manager, Inrange, and Ben Riches, CEO, GolfZon Leadbetter.