Heard at the PGA Show: Wednesday

  • “My biggest goal this year is to network with some of the courses and look for product in the $75 to $95 range. We’re coming off a COVID high, where shops that used to carry one $120 brand are now carrying five or six of those brands. People are traveling more and there’s only so much they’re going to spend at one place.” — Laura Robinson, Director of Retail, Pinehurst (North Carolina) Resort
  • “I think after seeing all the influencers on social media promoting the latest products, I’m excited to see how the vendors at the PGA Show have responded and what the latest trends are.” —Joe Bock, PGA, Head Professional, Seneca Hickory Stick Golf Course, Lewiston, New York
  • “We feel we’re creating a new spark for SanSoleil at this Show by appealing to the new people who have come into the game of golf in the last few years with a new preppy and youthful look. We have more people in the booth, a greater social media presence and more product geared to the needs of customers.” —Deanna Farrell, National Sales Director, SanSoleil
  • “As we celebrate our 20th anniversary this year, I realize I don’t buy anything unless it’s expensive, vintage or I really need it. We don’t want to be about fast fashion, but about classics that can carry forward a bit.” —Susan Hess, Founder, Golftini
  • “I came here looking for new technologies, cool and unique golf brands, and to reconnect with our core brand partners such as Callaway and Municipal. I’m also looking for portable simulator kits, and fresh offerings from EZ-GO and TekGPS – and also seeing if there are any new and cool solo rider vehicles to augment our cart fleet. As usual, there’s been plenty to see.” —Eric Lohman, PGA of America General Manager and Director of Instruction, Monarch Beach Golf Links, Dana Point, California
  • “The biggest look for me personally is products to dial up our golf courses, such as rakes, flagsticks, flags, etc. – and to outfit our new short course and Himalayan putting green with similar products. Other things I like to do down here are networking, visit our key partners, and exploring opportunities.” — Josh Richter, PGA of America Director of Golf, Boyne Resorts, Harbor Springs, Michigan
  • “This year’s Show is as big and as impressive as past years. I’m on the lookout for good deals. And I really come here mostly to see the manufacturers’ national guys and do some back slapping and relationship building.” —Dave Manning, co-owner of Golfetail, Carlsbad, California