The first episode of “UNLOCKED: The PGA Show” will premiere Friday, Jan. 23, marking the launch of a highly engaging, shoppable video series that brings the industry-only PGA Show to golf fans and consumers worldwide via online access. Created by PGA Golf Exhibitions and NBTV, the innovators behind the patented Buy Bar video commerce technology and premium entertainment productions, the series continues with Episode 2 airing Saturday, Jan. 24, and Episode 3 on Thursday, Jan. 29, with all episodes available by midnight EST.
“UNLOCKED: The PGA Show” is a transformative video series providing consumers and golf fans worldwide with the opportunity to experience the golf industry’s legendary trade show through on-demand streaming content. This entertaining and enjoyable series will enhance and extend the life and energy of the PGA Show beyond the in-person event and will be available on-demand after the Show for continuous viewing on pgashowunlocked.com.
In addition, for the first time in PGA Show history, consumers will be able to purchase (or pre-order) products online powered by NBTV’s Buy Bar shoppable technology, The shoppable video series will feature cutting-edge equipment and fashion-forward apparel, technology demonstrations, inventor breakthroughs and the hottest trends for 2026.
UNLOCKED: Episode 1 will bring consumers into golf’s most innovative outdoor equipment testing lab, the PGA Show’s Demo Day.Viewers will get valuable insights into the newest gear and expert product demonstrations in this on-demand episode.Staged at Orange County National Golf Center and renowned for its unique circular driving range, Demo Day jump starts the four-day live show, Jan. 20-23, 2026.
UNLOCKED: Episode 2 will open the doors to the 1.1 million square feet of exhibitor space inside the Orange County Convention Center, where more than 33,000 golf industry professionals will walk the immense Show floor. Episode 2 will highlight golf’s biggest brands and emerging newcomers at the indoor Show Range as well as the PGA Show’s Fashion Show, where professional models will take to the runway, wearing some of golf’s hottest apparel brands.
UNLOCKED: Episode 3 will take an even deeper dive into more innovation, emerging brands, the latest technology, accessories, and must have gear.
“UNLOCKED: The PGA Show” will be distributed across NBTV’s streaming platforms and connected TV’s, reaching more than 100 million homes. The series will also air on GOLF NATION, NBTV’s dedicated shoppable golf lifestyle channel, golfnation.com, as well as PGAShow.com, with additional clips and digital content amplified across NBTV and PGA Show social platforms. UNLOCKED can also be seen on the official streaming site, pgashowunlocked.com.