Drive for Show LIVE, a dynamic, celebrity and creator-driven programming series will debut at the PGA Show this week.
The creation of the series was announced by PGA Golf Exhibitions in partnership with Buffalo Groupe LLC, an award-winning marketing collective for golf, hospitality and real estate brands.
“Drive for Show LIVE builds on the momentum of PGA Show Week with first-of-its-kind competitions and original content that showcase the broad and evolving appeal of golf,” says PGA Golf Exhibitions Vice President Marc Simon. “This new programming will spotlight industry-leading brands, the expertise of PGA of America Golf Professionals and reinforce golf’s growing relevance with a diverse and engaged consumer audience.”
Drive for Show LIVE brings together media personalities, celebrities, creators, PGA of America Golf Professionals, and brand leaders through a slate of original live events and activations. The series tees off on Jan. 20 during Demo Day at the famous 360-degree range at Orange County National. Programming includes:
Hit Me With It, powered by Club Car
Puts Hally Leadbetter behind the wheel of a Club Car range-picker for high-energy interviews on Demo Day’s 360-degree range. The cameras roll as celebrities, creators, and brand executives chat with Leadbetter as golf balls fly around.
Celebrity Skills Challenge
Hosted by Michael “America’s Caddie” Collins, the Skills Challenge brings competitive energy and crowd-pleasing moments to the PGA Show as two four-person teams of celebrity-creators go head-to-head in glass pane breaking and a flop wall challenge.
Hot Seat with America’s Caddie
Kick off Day 1 of the PGA Show with this fast-paced interview series hosted by Collins in The Retreat’s Influencer Lounge. Known for his quick wit and insider access, Collins puts celebrities, executives, PGA of America Golf Professionals and top creators in the spotlight with rapid-fire questions designed to spark authentic, unscripted moments.
60-Second Showdown
Inspired by the viral “9 holes in 90 seconds” trend, this activation brings high-energy storytelling to the PGA Show Floor. Alexandra O’Laughlin will roam the Show capturing content that spotlights standout products, innovative booths, big personalities and the sheer scale of the Show.
The Lie-Detector, powered by Trackman
Also hosted by Collins, Show attendees will step up to see if their claimed driving distance matches reality. The result is fun, competitive and highly shareable content that combines technology, entertainment and a little friendly pressure to create memorable moments on the Show floor.
“The PGA Show is the biggest stage for the golf industry,” says Buffalo Groupe CEO Kyle Ragsdale. “This new series expands the reach of golf’s largest gathering, creating new experiences between golf consumers, attendees and their favorite brands and creators.”