The 2026 PGA Show will cap its opening day of exhibits with the return of the popular Fashion Show & Reception on Wednesday, Jan. 21, inside The Retreat in Hall E of the Orange County Convention Center. The Fashion Show Reception is sponsored by johnnie-O.
Beginning at 5:30 p.m., PGA of America Golf Professionals, golf retailers and industry executives will gather for an opening day industry reception — an ideal setting to connect with peers, apparel designers and participating PGA Show brands. At 6 p.m., attention turns to the runway as leading apparel and accessory companies debut their newest collections in a high-energy fashion show that highlights innovation, performance and style.
“I love the colors and the chance to see some of the trends,” says annual Fashion Show attendee Lantia Martinson, owner of Eaglerock Golf Clourse in Billings, Montana.
From bold technical pieces to lifestyle-driven looks, attendees will watch new-season designs come to life on the runway, highlighting craftsmanship, fit and functionality for both the fairway and everyday wear. Music, refreshments and informal networking help shape a relaxed evening of fashion and industry connection.
Fashion Show attendees will enjoy opportunities to:
- View exclusive collections – be among the first to experience the newest golf fashion lines and emerging trends.
- Explore market insights – observe real-time reactions as styles debut, helping inform retail buying decisions.
- See designs in action – examine the details and performance of each piece as models showcase movement, fit and versatility.
- Network – engage with designers, industry leaders and fellow buyers to spark future collaborations.
People’s Choice Awards
Attendees will also participate in live voting for the People’s Choice Awards, recognizing Favorite Men’s Brand, Favorite Women’s Brand and Best Dressed of the show. Winners will be announced immediately following the runway program.
2026 PGA Fashion Show Participating Companies
- Putnam
- Ashworth Golf Company
- Bubble Lifestyle
- Cowboy Golf
- Dolcezza Golfwear
- Lindeberg
- johnnie-O
- LemonRose Golf
- PXG
- Saint Croix