The PGA of America has unveiled a dynamic schedule for the PGA of America Industry Stage presented by CapTech at PGA Show on Jan. 21-23 at the Orange County Convention Center in Orlando. This year’s Industry Stage will feature an engaging lineup of programming from leading golf organizations, renowned business experts and top PGA Coaches, offering valuable insights and innovative strategies to attendees across the golf industry.
The PGA of America Industry Stage, located at the epicenter of the expansive PGA Show Floor, was introduced in 2007 by the Association to provide the game’s industry leaders an opportunity to present to attending industry professionals on current innovations, strategies and processes that impact the greater golf industry.
2026 PGA of America Industry Stage presented by CapTech Schedule:
Wednesday, January 21
9:30 – 10:30 a.m.
The New Home for the Senior PGA Championship: A Conversation with The Concession and North Florida PGA Members
Rod Perry, PGA – Head Professional, Crane Lakes Golf & Country Club
Matt Borocz, PGA – President, NFPGA & General Manager, TPC Sawgrass
Eric Nuxol – Senior PGA Championship Director, PGA of America
Brian Weimann – General Manager, The Concession
Moderated by Brian Crowell, PGA – President of Bally’s Golf & General
Manager, Bally’s Golf Links at Ferry Point
10:30 – 11:30 a.m.
Golf’s Seat at the Table: How the PGA of America Advocates for the Game & Industry
Ronnie Miles – Senior Director of Advocacy, National Golf Course Owners Association
Michael Lee – Senior Manager, Government Affairs, GCSAA
Hunter Moorhead – Legislative Lobbyist, PGA of America
Moderated by Nikki Gatch, PGA – Co-Chair, PGA Advocacy Committee & Dale Morgan, PGA – Co-Chair, PGA of America Advocacy Committee”
11:30 a.m. – 12:30 p.m.
Beyond the Scorecard: Data, AI & Golf’s Next Era
Rob Smith – GM Digital, PGA of America
Brian Koch – Chief Information Officer, Invited Clubs
Jay Riola – Chief Strategy & Innovation Officer, Orlando Magic
Moderated by Jon Bradway – Principal, Sports, Media & Entertainment, CapTech
1:30 – 2:30 p.m.
Dunning x U.S. Teams: Unveiling the Official Outfitter of the 2026 PGA Cups
Mike Elliott – President, Golf – Dunning, GN Collection & Tourney
Omar Jermaine – Creative Director, Dunning
Don Rea, Jr., PGA – PGA of America President & 2026 Women’s PGA Cup Captain
John Lindert, PGA – PGA of America Honorary President & 2026 Men’s PGA Cup Captain
Ben Polland, PGA – Head Professional, Shooting Star of Jackson Hole
Joanna Coe, PGA – Director of Instruction, Merion Golf Club
Moderated by Suzy Whaley, PGA Master Professional – 2019 & 2022 Victorious PGA Women’s and Men’s Cup Captain
2:30 – 3:15 p.m.
Career Profile: Benefits to the PGA of America Member
Cathy Matthews-Kane, PGA – General Manager, The Country Club of Colorado
Mike Ryan – COO, Troon
David Conforti – General Manager, Palo Alto Hills Golf & CC
Moderated by Mike O’Donnell, PGA – Senior Director, Member & Section Operations, PGA of America
3:15 – 4:15 p.m.
Talk with Toski
Bob Toski, PGA – PGA of America Golf Professional Hall of Famer and founder of the Golf Digest Schools
Dennis Satyshur, PGA – Professional Emeritus, Caves Valley Golf Club
Ken Duke, PGA – Tour Professional
Bob Rotella – Sports Psychologist
Jim McLean, PGA – CEO, Jim McLean Golf Schools
Moderated by Jaime Diaz – Golf Digest Writer-At-Large
4:30 – 5:00 p.m.
PGA of America National Awards Presentation
Don Rea, Jr., PGA – PGA of America President & Owner of Augusta Ranch Golf Club
Hosted by Taylor Zarzour – SiriusXM Radio & ESPN
5:00 – 6:00 p.m.
PGA of America Golf Professional Reception
Thursday, January 22
8:45 – 9:15 a.m.
PGA Jr. League GameChanger Awards
Moderated by Suzy Whaley, PGA Master Professional
9:30 – 10:15 a.m.
NGF’s 2026 State of the Golf Business: How Sustainable & Reliable is Our Industry?
Greg Nathan – President & CEO, National Golf Foundation
10:30 – 10:50 a.m.
The Value of a PGA Coach
Don Rea, Jr., PGA – PGA of America President & Owner of Augusta Ranch Golf Club
Moderated by Will Robins, PGA – CEO, RGX
11:00 a.m. – 12:00 p.m.
The Data and Tech Powering Momentum of Off-Course Golf
Matt Frelich, PGA – SVP of Sales & Business Development, Trackman
Roberto Castro – Managing Director, Sports and Media, CapTech
Mike Hendrix – Founder & President, smbGOLF
John Hall, PGA – Director of Golf, Intown Golf Club
Moderated by Kris Hart, PGA – Senior Director, Growth and Ventures, PGA of America
Followed by Trackman Virtual Open Champion Presentation
12:30 – 1:30 p.m.
SiriusXM Teaching & Coaching Town Hall
Michael Breed, PGA – Host, SXM A New Breed of Golf & Course Record with Michael Breed
Jim McLean, PGA – CEO, Jim McLean Golf Schools
Brian Crowell, PGA – Co-Host, SXM On Course & President of Bally’s Golf & General Manager, Bally’s Golf Links at Ferry Point
Moderated by Chantel McCabe – Host, SXM All Square
1:30 – 2:15 p.m.
Accelerating Your Career: How to Grow in Your Career and Get to Your Dream Job
Scott Paris, PGA – Director of Golf, Plainfield Country Club
Tim Cusick, PGA – Head Coach, PGA of America Coaching Center
Jason Epstein, PGA – Director of Golf & Athletics, Congressional Country Club
Moderated by Brian Crowell, PGA – President of Bally’s Golf & General
Manager, Bally’s Golf Links at Ferry Point
2:15 – 2:45 p.m.
Practical AI for PGA of America Golf Professionals
Kevin J. Scott – Chief Technology Officer, PGA of America
Dr. Alison Curdt, PGA – Director of Instruction, Wood Ranch Golf Club
Jaime Sharp, PGA – Director of Product, taskTracker and foreUP
Moderated by Kris Hart, PGA – Senior Director, Growth and Ventures, PGA of America
2:45 – 3:45 p.m.
PGA Aces: Celebrating Every Hole-in-One
Kevin J. Scott – Chief Technology Officer, PGA of America
Fahad Zahid – Senior Director of Brand & Digital Marketing, PGA of America
Moderated by Michael Collins, ESPN
3:45 – 4:45 p.m.
The Power of Golf Travel with PGA of America Partner, Premier Golf
Jeff Jordan, PGA – Director of Golf – Mountain Brook Club
Jim Slattery, PGA – Director of Golf, Belleair Country Club
Tony LaFrenere, PGA – Executive Director ,Schaumburg Park District (2025 PGA Executive of Year)
Tim Willerton, PGA – PGA Relationship Manager, Premier Golf
Moderated by Brian Crowell, PGA – President of Bally’s Golf & General Manager, Bally’s Golf Links at Ferry Point
Friday, January 23
10:00 – 11:00 a.m.
Maui Jim Sunglasses: Eye Health, Clear Vision & the PGA of America Golf Professional
Stacey Dunn – Maui Jim Training Consultant, Optometrist
Robert Scott, PGA – Head Golf Professional, Four Seasons Orlando
11:00 a.m. – 12:00 p.m.
Time & Discovery: Rethinking AI’s Role in Golf Operations
Mike Hendrix – Founder & President, smbGOLF