ORLANDO, FL – JANUARY 22: Moderator and Senior Director of Growth and Ventures at PGA of America Kris Hart, PGA, Director of Booking and Payment + Key Accountant at TrackMan Alex Yeazel, Founder & President at smbGOLF Mike Hendrix, Director of Golf at Intown Golf Club John Hall, PGA, and Managing Director of Sports and Media at CapTech Roberto Castro on the industry stage for “The Data and Tech Powering Momentum of Off-Course Golf” presentation during the PGA Show at Orange County Convention Center on Thursday, January 22, 2026 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)