Bridgestone Golf is launching three new models of the e12 golf ball, featuring a new Optimal Flight System designed to provide custom performance for the full spectrum of recreational golfers. Based on data compiled from fitting over four million players, the new trajectory-based designs are made to give players the ideal launch and trajectory for their game.
In addition, all new e12 golf balls come standard with Bridgestone’s groundbreaking Mindset technology, which was developed with PGA TOUR standout Jason Day and his mental coach Jason Goldsmith to help improve pre-shot routine, mental focus and overall performance.
The three new e12 models — the e12 HiLAUNCH, e12 STRAIGHT, and e12 SPEED — are the result of Bridgestone’s research indicating that almost 85 percent of golfers would benefit significantly from playing a ball that was optimized for their typical launch conditions.
The e12 HiLAUNCH model, which is aimed to help golfers increase their launch angle and overall trajectory, features the lowest compression of the three new e12 models. This causes the ball to stay on the clubface longer and launch higher for added carry distance.
The e12 STRAIGHT, which is designed for players that need reduced sidespin for less hooks and slices, features a soft, low compression core, sidespin reducing mantle and Contact Force dimples.
The e12 SPEED, aimed at players who launch the ball too high and need a hotter, more boring trajectory, features the firmest compression of the three models for a more penetrating launch.
“We pioneered golf ball fitting in 2006, and while ball fitting has proven to be a tremendous tool to get consumers to try Bridgestone, it has been an even bigger tool for us on the R&D side,” said Dan Murphy, President of Bridgestone Golf.
“The new e12 series was really designed by everyday golfers as much as it was designed by us. The data from those millions of amateur fittings is what led us down the path of creating three unique e12 golf balls. Between our TOUR B series and new e12 lineup, I am extremely proud that we are providing golfers with golf ball options that will fit virtually any type of player.”
Bridgestone Golf is also launching a new version of the popular e6 ball, the e6 SOFT, aimed at players that desire a very soft feel with maximum distance off the tee. To optimize launch and speed, a soft, fast core with gradational compression is combined with a soft, seamless Surlyn cover that provides high launch and low spin off the tee for optimum ball speed and distance while also delivering a soft putting feel.