MiiR (booth 5791) is offering made-to-order Methodical Coffee at on Wednesday and Thursday at 10 a.m. and 1 p.m., and at 10 a.m. on Friday, to be enjoyed in complimentary MiiR camp cups while supplies last. The company just launched its Everywhere collection of lightweight clear plastic water bottles and straw cups.
Zero Friction (booth 3173) is giving away one ZF Golf Glove to each attendee that visits its booth this week, while supplies last. The company is also highlighting its broad range of technologically advanced products, including the complete lineup of Wheel Pro golf bags like the Stride, a combination golf bag and autonomous following trolley.
Toptracer (booth 1813) has constructed the largest booth in PGA Show history, a standalone “golf club” on the Show Floor that allows attendees to showcase all of the brand’s platforms, including a new mobile range solution.
GOLFZON (booth 2727) is launching the TwoVisionNX, its most advanced golf simulator to date, and hosting the GOLFZON Tour Championship match live from its booth at 1 p.m. on Thursday – the winning team will receive $150,000.
Boxto (booth 4455) is unveiling its new line of premium golf shoes and accessories, and is hosting an appearance by Jim Furyk from 11:30 a.m.-12:30 p.m. on Wednesday.
Titleist (booth 729) is launching the 2025 Pro V1 and Pro V1x golf balls this week. The most-played balls in golf have new aerodynamic and material advancements for strong performance off the tee and versatility around the greens.
Club Car (booth 3329) is hosting number of special events to encourage connection, inspiration and celebration of the game, including:
- Coffee & Conversations: Wednesday 8:30-9:30 a.m. Kick off the PGA Show with Club Car’s Coffee & Conversations! Enjoy your morning brew while learning about the new Club Car Onward LSV and new golf car feature launches.
- Celebrating Team USA and the Solheim Cup: Wednesday 3-5 p.m. Meet Team USA Captain Stacy Lewis, Megan Khang and Lauren Coughlin and hear their inspiring stories. This event celebrates the passion, teamwork, and excellence that define the Solheim Cup and the game of golf.
- Ryder Cup Spotlight: Thursday 1-2 p.m. Discover the role Club Car plays in powering one of the most prestigious events in golf with a behind-the-scenes look at how our vehicles support the players, organizers, and fans on the world’s biggest stage.
- Tommy Bahama Happy Hour: Thursday 4-5 p.m. Wrap up the day with island vibes and good company at the Tommy Bahama Happy Hour! Enjoy a refreshing cocktail as you connect with fellow attendees.
- Tommy Bahama X Club Car Social Media Contest: Wednesday–Friday Stop the Club Car booth and snap a picture of yourself with the Tommy Bahama X Club Car Special Edition. Share on Instagram or Facebook with the hashtags #TommyBahamaClubCar #PGAShow for a chance to win one of three $100 Tommy Bahama gift cards.
NBC Sports Next + Golf Channel (booth 601) are introducing Athena, GolfNow’s newest trailblazing technology that leverages learning intelligence to generate more than 45,000 daily pricing decisions, empowering golf course operators to make smarter business choices. The new offering within GolfNow’s golf course management platform is designed to help golf courses maximize revenue, streamline operations, and enhance the golfer experience.
Cobra Golf (booth 1543) has introduced the DS-ADAPT family of drivers and metalwoods with the new FutureFit33 Adjustable Hosel System, which allows for 33 unique loft and lie settings in each club.
Ping (booth 1043) is unleashing the G440 line of drivers, fairway woods, hybrids and irons this week. The G440 drivers offer the company’s lowest CG with faster ball speeds and a choice of three models for custom fitting.
Bridgestone Golf (booth 1529) is introducing the new 220 MB, 221 CB and 222 CB+ Forged irons and BRM2 Forged wedges this week. Each is forged from ultra-premium metals in Japan.
Platform Golf (booth 672 and ETC 37) is hosting a number of events this week, including a live podcast recording with Claude Harmon Wednesday at 9:30 a.m., a live panel with Brad Faxon, Stephen Sweeney and Thomas Hackett Wednesday at 11:30 a.m., a session with PGA of America Coach Erika Larkin Wednesday at 1 p.m.; a skill building seminar with PGA of America Coach Bernie Najar Thursday at 10:30 a.m. and a presentation on technology platforms with 2023 PGA Teacher & Coach of the Year Kevin Weeks Thursday at 11:30 a.m.
Spectrum (booth 1501) is showcasing its cutting-edge technologies for golf analysis at range facilities, including a new ultra-bright outdoor monitor engineered to withstand rain, shock and extreme temperatures.
TRUE Linkswear (booth 4073) is introducing its new flagship shoe, the LUX2 Maven, which features an all-new carbon fiber ground force reaction plate, TRUE FlexBolt Spiked Outsole and Heel Lock System and Superfoam midsole.
Balls In The Hole (booth 4288) is a Puerto Rico-based golf apparel brand with a unique collection of tropical designs and custom styles, like its Palms Polo and signature hats.
Vari Pro Innovations (booth 1092) is demonstrating Roll Ready, a ball-cleaning accessory inspired by the shape of a squid, which allows golfers to clean a golf ball with one hand.
ELVA Golf (booth 981) is unveiling its markerless 3D motion capture system this week. The six-camera high-speed setup provides a comprehensive analysis of body and club movement without the need for markers or sensors.
Tagmarshal (booth 3123) is running demos of its optimization technology platform, which includes data insights gathered from over 75 million tracked rounds of golf using best-in-class AI powered analytics.
TessyTek (booth 1892) is presenting the latest version of its AI-driven golf ball dispenser, featuring improvements like solar charging, intelligent tee recognition and cloud-based usage stats.
OGRE Golf (booth 987) produces putters with magnesium shaft and grips for vibration absorption and consistent distance control.
Biotronics (booth 3624) is unveiling the iXi, a self-driving trolley with real-time swing insights powered by AI, a digital scorecard and gesture and voice recognition for seamless following capabilities.
VannyVee Sports (booth 3915A) is expanding its stylish and fun line of animal caddy golf tee holders, building on the success of its Eagle Caddy model.
Axglo (booth 1907) is showcasing a number of products, including e-carts, push carts, package sets, golf bags and a variety of accessories.
Le Faire & Co. (booth 3918) is a performance apparel company with products specifically designed for youth girls to ensure comfort and ease of motion during the swing.
Flag & Anthem (booth 6443) is showcasing its spring 2025 product line and its Ryder Cup Capsule, which is being worn by 2025 U.S. Captain Keegan Bradley.
GloveIt (booth 4473) is launching three new brands and its 2025 collections of apparel and accessories.
MGI Golf (booth 3201) has launched the Sureshot SlimPRO laser rangefinder, which has a measure range of 800 yards and a compact, easy-to-use design.
Swing Control (booth 5173) is highlighting standout pieces from its fall/winter 2025 women’s golf and lifestyle collections, including items from the After Hours and Mystic Marine collections.
ITU Golf Wear (booth 5188) is showcasing its latest collection of golf apparel and accessories, including a new jewelry line and golf apparel designed with a blend of functionality and African-inspired artistry.
Laon People (booth 1281) is showing a pair of golf training solutions. Swing EZ is a tool combining AI and high-speed video to deliver precision analysis and tailored training, and VTrack is a markerless ball and club tracking technology.
Full Wedge Golf (booth 4972) is a modern golf brand with high-quality polos, layering pieces, hoodies and casual wear for men, women and youth golfers.
lowercase bags (booth 3917) is highlighting its golf bags that can double as backpacks or bike bags for urban golfers, with a clip-in system to keep clubs secure when you’re on the move.
Fairway-T S.L. (booth 3903) is introducing its Transparent Flagstick, made with a transparent material at the bottom to allow golfers to see the entire cup without needing to remove the flagstick.
PAYNTR Golf (booth 1901) is unveiling the complete Speed Classic collection of golf shoes, designed with Jason Day, as well as new speed performance and training footwear models.
Golftini (booth 5366) is celebrating its 20th anniversary in luxury golf apparel with its Anniversary Collection, featuring fresh fashion-forward hues of Rose Pink, Kelly Green and Slate.
CON.STRUCT (booth 5459) is showcasing CON.STRUCT Green, a sustainably made golf collection crafted from recycled fabrics and produced with renewable solar energy.
Kennedy Made (booth 3919) uses CNC milling to craft premium putters out of 303 stainless steel, allowing for the creating of truly custom putters at an accessible price.
Sun Mountain Sports (booth 6789) is launching several new products this week, including the Eclipse E-Series golf bags, Matchplay stealth luxury golf bags and the premium AW25 apparel collection as part of a new branding initiative.
The Byrd (booth 3800A) is building on the momentum of its PGA Show debut in 2024 with new golf accessories and organizational tools like the Byrd Golf Glove and new updates to the Byrd Clyp.
Divots Sportswear (booth 5372) is marking its 48th consecutive trip to the PGA Show with its 2025 apparel collection, as well as new offerings from its Byron Nelson and Carnoustie Sportswear collections.
Partaake (booth 2497) is launching its golf event management platform with an exclusive beta program featuring the company’s powerful tools for contract automation, secure payment processing and centralized inquire management.
Northwestern Golf (booth 1721) is showcasing new versions of its well-known Thunderbird clubs, merging craftsmanship with accessible price points.
Whoosh (booth 3828) is offering updates on its solutions for golf course management to make operations seamless across facility types.
Blue Tees Golf (booth 2101) is previewing a number of new products, including the Playmaker+ GPS Watch and Series 4 Ultra Rangefinder with hands-on demonstrations.
Abacus Sportswear (booth 6153) is launching a premium new line of golf rainwear that includes the Pitch Collection, which uses 37.5 Technology for maximum comfort and protection in the worst of conditions.
Lost Wedge (booth 4229) is highlighting the Tee Clip, a convenient way for golfers to access their tees that can also be used as a ball marker, alignment tool and divot repair tool.
Bushnell Golf (booth 2717) is launching the Bushnell Launch Pro Indoor (LPi), developed in partnership with Foresight Sports to combine professional-grade ball and club tracking with user-friendly features.
Yamaha Golf-Car Company (booth 2643) is announcing new products and key strategic partnerships in the world of golf and utility transportation this week.
Wingfield (booth 3491) is showcasing the Wingfield Box, a way to transform racket sports video and tracking to offer players interactive training and improvement.
Sunday Swagger (booth 5585) is introducing new performance golf apparel after a year of strong growth and momentum, including 94 percent year over year growth in wholesale sales.
The Garde (booth 5789) has a complete line of women’s apparel for on and off the course, including the Ivy Polo, a henley-style top with band collar and an elongated cuff detail.
Ben Hogan Golf (booth 2301) is launching new drivers, fairway woods, hybrids and four sets of irons this week.
Power Relief Pain Cream (booth 1980) is exhibiting at the PGA Show for the first time, introducing the golf market to its pain cream that has been shown to inhibit the production of inflammatory cytokines and enzymes.
Signs By the Sea (booth 4783) has a host of new products this year, including acrylic serving trays and awards, and light-up art and imagery.
Flightpath Golf (booth 3553) is unveiling what it calls the world’s most expensive golf tees, including the Diamond Golf Tee – a functional tee made from 18-karat solid gold and adorned with over 900 diamonds, with a value of over $50,000.
VertaCat (booth 1682), creator of the stand-on-command mobility rider for adaptive golfers, is introducing the VertaCat Indoor for use at golf simulator facilities.
Boast USA (booth 3486) is a showing its iconic tennis apparel and accessories, marrying innovative materials with a lighthearted irreverence.
BALON (booth 2429) is highlighting the BALON Smart Kit, a unique insole that gives golf coaches instant feedback on ground interaction during the swing.
Tifosi Optics (booth 2567) continues to offer high-end sunglasses at reasonable price points, including the new Shumo, which is designed for golf with a secure, anti-bounce fit.
The Cart Locker (booth 3200A) provides safe storage, convenient charging and operational benefits for golf facilities that store and manage motorized carts.
Fiberbuilt Golf (booth 2531) is showcasing its complete line of hitting surface options, from tee lines and hitting mats to combo mats, including a 10-percent PGA Show discount on tee line or mat orders that ship by March 31, 2025.
Break7Eventy (booth 1691) is offering live demos of its BRK70 sensor insoles, which enable a green reading system to help improve their putting.
Motocaddy (booth 1504) has increased its footprint on the PGA Show Floor this year, featuring its 2025 product line with the all new ME remote model.
Shot Scope (booth 1801) is debuting the PRO X laser rangefinder, featuring adaptive slope technology, target-lock vibration and exact distances to 800 yards.
Speed Toad (booth 1978) is offering live demonstrations of its training aid, which is used by players of all levels to maximize swing speed and accuracy.
tasc Performance (booth 6143) is highlighting its range of high-performance and sustainable golf apparel, including the Stratford ¼-zip Hoodie with customizable ventilation and a side zipper pocket.
Perry Golf (booth 3773) is celebrating its fifth decade in business, and has expanded its PGA Travel Rewards program to include member-accompanied golf cruises.
Jondo (booth 1001) is making its first PGA Show appearance to showcase its golf eyewear technology. Visitors to the company’s booth can enter to win a South African Golf & Safari Adventure for four.
Duca del Cosma (booth 6573) is launching its first-ever apparel collection this week in conjunction with new models in its European-styled golf footwear line.
Newton Golf (booth 1405) is highlighting two new shafts: the Newton Fast Motion Shafts for golfers seeking lighter shafts that maintain control, and Newton Motion LD Shafts for players seeking to maximize distance and control.
Ellsworth + Ivey (booth 5248) specializes in designing unique custom sweaters or sweatshirts for members and guests with hundreds of customization options.
A Putnam (booth 7541) is exhibiting its spring 2025 collection, called Royal Gardens, which features 10 pieces from jackets and tops to skorts and dresses.
Flyway Hats (booth 5857) is presenting its 2025 Golf Collection of headwear, ranging from classic fedoras and gamblers to contemporary styles that offer ample sun protection.
Vegas Golf (booth 3916A) is showing its unique accessory line, which includes the “On the Course” golf gambling game, the Need Bear golf towel and the Golf Ball Stogie Holder.
Ship Sticks (booth 2655) is the standard in convenient and affordable door-to-door shipping of golf clubs and luggage, and is unveiling new initiatives this week.
Rapsodo (booth 2329) is demoing its Mobile Launch Monitor 2 PRO and Mobile Launch Monitor this week, discussing new features and simulator capabilities.