PGA Show attendees capped off an exciting first day by attending the PGA Show Live Fashion Show held in THE | RETREAT area of the Orange County Convention Center. Established and up-and-coming apparel brands showed some of their hottest fashions in a high-energy presentation accompanied by lively music, refreshments and a chance for PGA Professionals, buyer and other attendees to network in an informal setting.
The models, some of whom were golf influencers, walked the runway in a variety of golf brands – with some ensembles influenced by fitness trends, others by tennis and pickleball, and still others by lifestyle dressing for on and off the course. Colors have become more classic and muted for the 2025 seasons, which could be seen in many of the men’s sweaters, quarter-zips and sleekly styled bottoms, while the women’s lines were punched up by multicolor abstract prints playing off solids and featuring sleek designs and slimming details.
A. Putnam kicked things off with some pieces from its Royal Gardens Collection marked by greens, dress blues and cobblestone, all complemented by hand-painted garden patterns. Dolcezza was all about colorful women’s pieces like printed dresses with matching jackets in abstract golf designs, while Hooey Cowboy Golf showed men’s tops with “golf meets cowboy” prints and johnnie-O presented more refined men’s looks with a sleek youthful vibe.
“It was super fun, and I loved the colors and the chance to see some of the trends,” said Lanita Martinson, owner of Eaglerock Golf Course in Billings, Montana, who was particularly struck by johnnie-O, Midspring and Rhone. “The men’s fashions were very crisp, and the women’s were feminine, sporty and classic. It was also fun to see the pickleball influence that’s coming into golf apparel.”
Another noteworthy outfit on the men’s side was full-zip windowpane jacket from Rhone matched with slim-fitting white pants, while the women’s presentations included Midspring’s standout golf cart design sweater accompanied by a fitted navy skort with white piping detail, and SVG Golf’s white skort with a touch of blue in the pleats matched with a blue golf motif sweater.
Immediately following the presentation, attendees voted live for the People’s Choice Awards, with Rhone winning Favorite Men’s Brand, A. Putnam winning Favorite Women’s Brand and The Bubble Lifestyle selected as the outfit deemed “Best Dressed.” Additional participating brands were MANTRA, Pickletini and Saint Croix.