After enjoying a full day of educational programming at the AGM Retail Conference, members flocked to the annual Product Preview Reception on Tuesday night to get a first look at fall 2025 apparel and accessory collections.
The event, which featured drinks and light appetizers, allowed attendees to foster networking opportunities in a smaller, more intimate setting while giving them a chance to check out the latest offerings from both industry leaders and newer brands in advance of the PGA Show.
“We had 450 people pre-registered — twice as many as for the 2024 event — and over 100 vendor participants, up from 84 last year,” AGM CEO Jennifer Morton said. “The vendors understand how important education is in the retail space, and they want to be part of that.”
More than 600 people attended the event, where vendors gave a snapshot of their fall ’25 lines on six-foot tables, hoping to pique buyer interest and fill empty appointment slots at the Show over the next three days. As Josh Mark, Brand Manager at Swing Control, put it, “The Product Preview is a great place to network and visit with existing and potential new customers, capitalizing on the pre-Show excitement.”
Vendor/partner booths remained busy throughout the two-hour event, as buyers not only visited with their favorite brands but also kept an eye open for new products that might spice up their shop’s product assortment.
“It’s a great venue for seeing the variety of products and gives you a great opportunity to talk to the vendors for a longer period of time without the distractions you have on the Show floor,” said Steve Smith, PGA of America Director of Golf at Greystone Golf & Country Club in Hoover, Alabama.
The growing list of exhibitor categories included everything from men’s and women’s golf and lifestyle apparel, to headwear, displays, shoes, headcovers, gloves and a variety of bags and other leather goods. Among the first-time exhibitors was recently launched Shade Headwear, which markets itself as the only truly custom private label headwear supplier in golf.
“I’m overwhelmed by the reception we’re getting,” Co-Founder James Thompson said. “The face-to-face interaction in a smaller setting is beneficial to help a new line kick off in the marketplace.”
Among the participating vendors were: 27 Miles Malibu, 2UNDR, Rampion USA, 7Diamonds, A.Putnam, AHEAD, Alphard Golf, Ame & Lulu, AndersonOrd, Antigua, Bag Boy, Barr Display, Best of Golf America/Hand Candy Gloves, Boulevard, Boxto, Club Caddie, Collars & Co, Con.Struct Green, Crab & Cleek, Criquet Shirts, Cutler Bags, CUTS, Daily Sports, Devant, Divots Sportswear, Donald Ross, Dormie Golf Workshop, Duca del Cosma, Dunning Golf, Ecco Golf Shoes, Faherty, Featherie, Flag & Anthem, Foray Golf, Fore Cards, Fury, G Lifestyle Clothing, Garb, GN Collection, Golf Datatech, Golf Genius, Haas Jordan, Hot Girls Pearls, Hudson Sutler and Ibkul.
In addition, Imperial Headwear, Jones Sport Co, Live Forever Golf, Maui Jim, Mayor Clothing, Mignonne Gavigan, NGBA, NGSRA, Oars + Alps, Peepers by Peeperspecs, PRG Americas, Prize Possessions, PTE Golf, Redvanly, RepSpark, Robert Graham, Rohnisch, San Soleil, Scales Gear, Shot Scope, Signs by the Sea, SParms, St. Andrews Products, Sterling Cut Glass, Sunday Swagger, Swing Control, SwingJuice, TASC, TB Phelps, Tee Commerce, TJ Sport, Tommy Bahama, TRVL Design, Vintage Coin Concepts, WAAC, Wallaroo Hats, Winston Collection, YRI Custom Designs and many more.