The 73rd PGA Show, golf’s longest running and largest global business gathering, opens its doors to thousands of PGA of America Golf Professionals, golf leaders, industry executives and retailers, and 1.1 million square feet of exhibit, demonstration and meeting space at the Orange County Convention Center Wednesday morning.
For the next three days, golf industry professionals from around the world will source new products from more than 1,000 golf and golf lifestyle brands, attend high-level industry presentations, participate in education and career workshops and connect with peers and golf leaders to drive continued growth of the sport and the business of golf.
The 2026 PGA Show begins with a special opening ceremony in the central lobby of the Orange County Convention Center featuring live music by the Paradigm Band, a live performance artist creating a painting to capture the essence of the moment, and a former NBA and MLB standout who are both passionate about golf and reside in the Orlando area.
ESPN’s Michael Collins will introduce PGA of America President Don Rea Jr. (both pictured from last year’s Opening Ceremony) and North Florida PGA Section Executive Director Andrew Yeast, who will headline the opening ceremony at 8:15 a.m. While performance artist Sergio Gutierrez works on his painting, Rea and Yeast will introduce Orlando Magic Ambassador and 15-year NBA standout Bo Outlaw and 17-year MLB great Johnny Damon, a two-time World Series Champion. They will be interviewed by Collins.
In addition, the city of Orlando will present the PGA of America with a special proclamation celebrating 40 years of conducting the PGA Show in the Magic City.