PGA Show attendees able to let loose Thursday night at first annual PGA Show Winter Jam headlined by
Jake Owen

Thousands of PGA Showgoers packed into the Orange County Convention Center’s new concert lounge Thursday night to celebrate the first annual PGA Show Winter Jam – headlined by award-winning country music artist Jake Owen.
ORLANDO, FL – JANUARY 25: Singer Jake Owen poses during the PGA Show at Orange County Convention Center on Thursday, January 25, 2024 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

The after-hours concert experience, open to all Show attendees, featured PGA HOPE (Helping Our Patriots Everywhere) as its charitable partner, honoring Veterans, active military, PGA HOPE certified PGA of America Golf Professionals, PGA HOPE Ambassadors and PGA HOPE graduates. The event was sponsored by adidas and Corebridge Financial.

ORLANDO, FL – JANUARY 25: Chief Member Officer at PGA of America John Easterbrook Jr., PGA of America Secretary Nathan Charnes, Singer Jake Owen, PGA of America President John Lindert, PGA, and PGA of America Vice President Don Rea, PGA pose during the PGA Show at Orange County Convention Center on Thursday, January 25, 2024 in Orlando, Florida. (Photo by Scott Halleran/PGA of America)

“This is a great break from the crazy pace of the Show, and the fact that I love country music makes it all that much better,” said Blake Mohrman, a designer for the new golf line B.S. Sport, who came to the concert with business partner Savannah Shoemaker dressed in full country garb.

ORLANDO, FL – JANUARY 25: PGA of America President John Lindert, PGA and NBC Sports Next Media Personality Lauren Thompson introduce the PGA Show Winter Jam on the Industry Stage during the PGA Show at Orange County Convention Center on Thursday, January 25, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

Owen, whose career highlights include 10 No. 1 singles and over 2.5 billion U.S. on-demand stream, is known for his laid-back style and hits like “Barefoot Blue Jean Night,” “American Country Love Song,” “Alone with You” and others. His seventh studio album, Loose Cannon, was released last summer and fans have responded enthusiastically to great new tracks like “Solo, Solo,” “Nothing,” “Hot Truck Beer” and “On the Boat Again.”

Kelli Kerby, who was at the PGA Show representing former Major League Baseball player Johnny Damon and the company Robert Graham, said she particularly wanted to hear Owen’s “Go Down to the Honkeytonk,” which he played as one of his first couple of selections. “I grew up on his music so there are so many positive associations from my childhood,” she said.

ORLANDO, FL – JANUARY 25: Back Country Boys perform on the Industry Stage during the PGA Show Winter Jam at Orange County Convention Center on Thursday, January 25, 2024 in Orlando, Florida. (Photo by Darren Carroll/PGA of America)

Prior to Owen’s enthusiastic entrance, the Back Country Boys, a country rock band from Southwest Florida, opened the show, and Latin Grammy winning and Grammy performing trumpeter, songwriter, producer DJ and musical director Spencer Ludwig closed things out on an exciting concert night.

“This type of event lets everyone let loose after a day on the Show floor,” said Taylor Whalen, a member of the board of directors at The Savannahs Golf Course in Merritt Island, Florida. “Whether you’re a buyer, company rep or some other part of the golf industry, it’s a great way to have fun and enjoy a great country artist.”